Spike

This is not a “plucky start-up with potential” story. This is a non-league club lifting the Champions League trophy before anyone’s even learnt the squad numbers. Spike is a new sports agency launched in 2025 that, in its first 12 months did what most agencies spend a decade promising in pitch decks to do and never quite delivering. And yes, before you ask: we are part of the wider W group. Cue the assumption that this was all underwritten by deep pockets and sporting sugar daddies. It wasn’t. No retained clients, or legacy contracts. Just a hungry, young team with an unhealthy obsession with sport, a refusal to play safe, and a belief that if you understand the culture properly, the work will follow. And it did. Before the final whistle on year one, Spike landed a roll call most established sports agencies would kill for: Sky Sports, Jaguar TCS Racing, Paris Saint-Germain, GG Poker, England’s Red Roses - in the year they won the Rugby World Cup - and the Professional Darts Corporation. With 18 top-tier new client wins in its first 12 months, on the back of a seriously impressive 85% pitch win rate, from a standing start, revenue has already topped £575,000. From day one, Spike set out to prove that sport isn’t just a commercial playground, it’s a cultural force with the power to shift behaviour, challenge inequality and create tangible impact. Whilst this entry might have a sense of polish, this year was anything but...