Swipe Left, Invest Right

Client: the Financial Conduct Authority

The FCA needed to engage with inexperienced investors dabbling with high-risk investments. We turned to the world of dating and encouraged investors to ‘invest how you date’. Creating a suite of content, we activated this with influencers and via earned media, a Time Out partnership, and an in-person event for young investors. We achieved over 100 pieces of coverage, saw 63 ‘saves’ of the Instagram content and had 41 people join the event (target 50). This was the first time the FCA had engaged directly with its audience; a radical new approach that has set the stage for future campaigns.