TfL x PlayStation 5: London Underground takeover launches PlayStation 5


Agency: Red Consultancy

PlayStation partnered with Transport for London for a PR-led integrated execution that drove mass consumer awareness for the UK launch of the PlayStation 5. A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation’s own brand iconography: the four shapes - triangle, circle, cross and square. The image reveal generated delivered 986m+ media impressions; it trended on Twitter, generating over 106m impressions within 24 hours; and was the lead story on Reddit. This contributed to PlayStation having the most successful UK console launch of all time and achieving a 69% market share.