Client: Kinly
AV is an industry typically perceived as cautious, dull, and predictable. The Art of Productivity campaign shifted those perceptions, positioning Kinly’s AV technology as a driver of workplace productivity and business performance. Using AI-powered facial recognition to measure how digital art influences employee focus, mood, and engagement, we created an immersive AI-powered exhibition at the London Stock Exchange. Iconic artworks were reimagined with generative AI and displayed using Kinly’s AV tech as living experiences that moved, spoke, and reacted in real time. The Scream audibly screamed, and the Mona Lisa addressed visitors. Our AI artwork showcased how AV technology can transform office life. By combining media relations, influencer engagement, an experiential event, and creative content, we reframed workplace AV through a human and commercial lens. Stand-out media coverage, content downloads, and 2,000 gallery visitors fuelled the Kinly sales funnel, generating website hits, marketing qualified leads, and 20 sales meetings with IT decision makers — delivering Kinly's most ambitious and impactful B2B campaign to date.
