Client: McDonald's
You know how the sequel is often never as good as the original? The ‘Draw How You Feel’ Meal proved otherwise. For the second outing, McDonald’s transformed the Happy Meal® brand experience into a news agenda-leading PR campaign, holding the media’s attention for a week. In leveraging one of the world’s most iconic assets, McDonald’s stimulated a national conversation, cementing the brand’s relevance with Generation Alpha and families. The second outing utilising this innovative approach for Happy Meal was rooted in a symbolic act and activated across the full McDonald’s estate delivering an impact that was even bigger than the original campaign.
