The Fair Pour

Client: Oxfam

A remarkable 85% of those exposed to the “Fair Pour” said it increased their support for fairer taxation and Oxfam’s campaign to get the world’s super-rich to contribute more.

From a brief to “get progressive taxation discussed in the pub” (toughie that), we delivered something that got the nation talking about what constitutes a fair contribution. All with a pint of (non-alcoholic) beer in hand.

That’ll be a round of Super-Rich Stout to celebrate with, please.