Client: Back Market
While 89% of UK consumers had noticed signs of climate change, 46% said it made no difference to their tech purchasing behaviour. Back Market set out to close that gap. The Last Shot Gallery subverted "Shot on iPhone," the most recognisable consumer advertising campaign of the smartphone age, commissioning emerging artists to reimagine the world's most iconic landscapes as they could appear by the time the iPhone 97 arrives. No AI. No speculation. Every artwork grounded in verified climate projections from Professor Mark Maslin of UCL. Art became evidence. The campaign shifted perception at scale, drove measurable behaviour change, and proved that purpose and creativity are not in tension.
