The Longest Livestream

Client: The Pokémon Company International

Charged with delivering a campaign to increase sales of Pokémon Trading Card Game packs, we brought together 30 influencers from across Europe to host a World Record Breaking unboxing –going for 24 hours straight. 20,000 cards later we delivered 250 pieces of social content and 650 pieces of editorial coverage. More than that, the campaign drove sales increases across all five markets –including +62% in France, +30 in Germany, +15 in Italy and +14% sales in the UK.