The Milk Bank

Client: Arla

The most requested items at foodbanks is fresh dairy, but one in five charities can’t offer it because of a lack of fridges.

Together, with Arla, we set out to change that.

The Milk Bank aimed to increase access to fresh dairy and highlight it as a nutritious superfood.

The cornerstone of the campaign was the roll out of fully-stocked-and-sponsored Arla fridges to 100 foodbanks, meaning an estimated 450,000 people in need now have access to fresh dairy who didn’t before.

We also launched the world’s first free milk ATM allowing people to access fresh dairy at the push of a button.