Client: Specsavers
While over-55s spend £11bn a year on adult products to reignite their romantic spark - they ignore their hearing health, which is key to romantic connection. Yet one in three hearing aid users report more physical intimacy with their partner - so Specsavers & Married at First Sight’s Paul Brunson anonymously seeded a mysterious 'couples intimacy device' through romance influencers, styled like a luxury sex toy launch, before revealing on Valentine's Day the device was… a hearing aid. The nation responded: mass coverage, 17.4M earned film views, a national media conversation on hearing loss, more google searches for hearing aids than vibrators in Valentine’s week, a 69% uplift in hearing aid sales, 41% reduction in stigma and 17% increase in hearing test bookings for couples.
