The Return of Barry Scott

Client: Cillit Bang

After nearly a decade away from our screens, Cillit Bang staged the most anticipated comeback in household cleaning history. Turning years of internet (and media) speculation, conspiracy theories, and meme culture into a strategically crafted, social-first campaign, we answered the burning question: “Whatever happened to Barry Scott?” The result? A masterclass in cultural content creation that set social media alight, captured headlines – and got the tills ringing.