The Scottish Widows Retirement Report

Client: Scottish Widows

Scottish Widows' landmark Retirement Report has been driving the UK's financial media agenda, influence and change for two decades. In 2024 Teamspirit took this to a new level to mark the report's 20th anniversary.

Cutting edge data modelling uncovered the often uncomfortable retirement realities facing the UK’s most vulnerable minorities. Findings were then brought to life through new-to-air media stories, innovative online tools, and high profile partnerships with celebrities, influencers and takeovers, landing the message powerfully with diverse audiences.

Widespread national coverage, millions of content engagements and governmental influence exceeded all targets, hopes and expectations.