The Sipping Forecast

Client: Greene King Pubs

The Sipping Forecast - a pub-centric twist on the iconic British Shipping Forecast – led to over 41,000 people flocking to their local Greene King Pub this spring.

Larry Lamb became the first ever pub garden weather forecaster. His role was to warn pub-goers of incoming April showers... and, when it did rain, an offer of 100,000 free pints was triggered. The campaign had it all; rain detectors on pub roofs, an unexpected April heatwave, Larry in beer-themed Hawaiian shirts and results to raise a pint to… ridiculously amazing coverage numbers, social buzz and real business impact on sales and footfall.