The Tesco Wedding Gift Registry

Client: Tesco

Loo roll, bin liners and tea bags for your big day?

Horribly unromantic or brilliantly practical? These are the kind of headlines that set airwaves alight with debate following the launch of our Tesco Wedding Gift Registry campaign.

With couples forking out an average £23k+ on their wedding, and cohabited homes already filled with toasters and cutlery, it’s not fine china they need - it’s everyday essentials that will aid marital bliss.

Our genuinely helpful service - in partnership with gift site Prezola and MAFS relationship coach Mel Schilling - offered wedding bundles of household items as useful gifts to answer newlyweds’ relationship gripes… because after all, Every Little Helps.

And the media went mad for it. Debates on Good Morning Britain, This Morning, Loose Women, the Jeremy Vine Show, BBC Radio 2, and Talk Radio ensued… we even hit the news in Australia. Hours of broadcast coverage, every national media outlet covering it at least twice over and 450+ pieces of coverage later - our wildcard pitch idea was fast becoming this year’s most talked about earned media campaign.