Tiger King: The Tiktopera


Client: Netflix

Netflix briefed us to launch Tiger King Season 2 while positioning the service as the home of compelling documentary.

We delivered over 181 pieces of coverage and 630,060,129 Opportunities to See. More importantly, 100% of the pieces featured key messaging and tune in info. Over 90% of online pieces included click throughs to Netflix’s YouTube page. The TikTok content we created delivered 45 million views on TikTok and 1,350,000 engagements. Tune in was 220% higher than forecast within the first 24 hours of Tiger King series two airing on the Netflix.