
Virgin Media’s small but mighty External Communications team has punched well above its weight following an exceptionally busy year.
The team was instrumental in helping the company adapt to Covid-19 with significant crisis comms and customer support measures, and created campaigns to demonstrate how Virgin Media was keeping the nation connected to everything they love.
Despite a 41% cut in its budget, Virgin Media’s total volume of coverage increased by 35 per cent compared to year before and its share of voice grew 2 percentage points compared with key competitors whose volume of coverage declined over the same period.