

Vodafone
2023 started like any other normal year for the Vodafone UK External Communications team. The overarching goal remained: support the business’ strategic ambition of becoming the UK’s #1 telco when it comes to customers, the best place to work, and growth. Then came the £16.5 billion merger between Vodafone and Three. A once-in-a-career comms challenge to secure stakeholder support and positively influence the CMA’s final decision. In short, 2024-2025 would be the time that we proved that our work goes beyond the press office, playing a vital role in shaping and safeguarding the businesses reputation for internal and external audiences.