W Communications

In a year when the industry talked endlessly about transformation, W got on and proved it. We delivered our strongest year of growth ever. UK revenue surged from £17m to £25m, with 44% UK growth and 32% globally, propelling W into the industry’s Top 20 for the first time. A 95% pitch win rate secured more than 100 new client wins - up 32% year-on-year - including Virgin Atlantic, Sky Sports, Bayer and L’Oréal, making W one of PRWeek’s top agencies for account wins in Q1 2026. We matched commercial momentum with creative firepower. From transformational strategy for Disney, National Geographic and Audley Travel to breakthrough campaigns for Nuud, Grenfell Athletic and Pop Mart, this became our most awarded year ever: 66 accolades including a Silver Cannes Lion, Creative Independent Agency of the Year and, most proudly, Purpose Agency of the Year. We also proved growth means more when people genuinely feel it. We appointed a Chief People Officer, launched Well Earned - a cocktail bar at the front of our office - expanded fertility support, distributed 10% of agency profits through staff bonuses and strengthened an employee-owned culture where 97% of staff would actively recommend W as an employer. And this summer, we are launching an industry-first campaign with one bold ambition: to end student debt for PR professionals, for good.