Client: Centrepoint
Last year, 23,500 young people faced homelessness, with many spending the festive season cold, scared and alone. We needed to bring this to the UK’s attention. Our hook – the huge number of more fortunate young people who were busy visiting the UK’s biggest festive event, Winter Wonderland. We hijacked the event, turning consumerism on its head to create our own version – Winter Wanderland. An unflinching installation exploring the realities of homelessness for young people in the UK, it cut through the festive noise and made the crisis of youth homelessness impossible to ignore.
