Work & Class

The PR industry has a blind spot: it doesn’t reflect or understand the majority of people in communities across the UK – working class audiences. Work & Class was built to change that. As the only agency placing the UK’s largest demographic at the heart of its mission, we’ve quickly proven the commercial value of doing so, winning 73% of our pitches in the last year (vs. a 25% industry average) and going head-to-head with some of the industry’s most established agencies. Our client roster now includes Greenpeace, Oxfam, Sky, Motability Foundation and Mountain Warehouse, built on work that connects with real people in real communities. That momentum has enabled us to grow on our own terms, becoming fully independent before turning two (after launching in Ready Media Group). We’ve done all this without compromising the mission - from putting 100 working-class creatives in front of students for talks in underserved state schools, to creating new routes into the industry through mentoring, events and pro-bono work, resulting in our founder being recognised as a Marketing Week “Changemaker” last year. At a time when working-class identity is increasingly exploited and mis-represented, the need to genuinely understand, listen to and serve these communities has never been more important. Work & Class isn’t a “new agency to watch” anymore, we’re a boutique agency powered 100% by working class professionals, delivering at the highest level, and raising the standard for who PR works for.