Campaigns: Sectors

B2B Campaign

Dress Release

Fight or Flight

Client: Roland DG

Roland DG, a Japan-based global manufacturer of large-format inkjet printers, tasked Fight or Flight with promoting its latest garment printer – the Texart XT-640S-F – across five European markets. For just £10k. We appointed fashion designer Fabia Goff to create Europe’s first Dress Release - a press release ornately printed onto ...

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H2O - Home to Office

Speed Communications

Client: BRITA VIVREAU

In this multi-channel campaign, Speed collaborated with the water dispenser brand, BRITA VIVREAU, on the ‘H2O: Home to Office’ campaign which imaginatively harnessed the relationship between office design and mental health. It championed the brand as a leader in sustainability, hygiene, and support for employees at work at a time when ...

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Kalibrate: The Electric Opportunity

Harvard

Client: Kalibrate

This is the story of how Kalibrate lead the charge on guiding customers and prospects through the brave new world of Electric Vehicles; driving awareness, consideration and significant pipeline revenue. It was a smartly planned, creatively executed campaign which reached Kalibrate’s key audiences – automotive manufacturers, fuel ret...

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Making all-inclusive, all-inclusive - #AlIInclusivePhotoProject

Good Relations

Agency: Celebrity Cruises

The travel industry has shown considerable creativity in the face of colossal challenges in every way other than one - its communications. Despite seismic societal changes, travel marketing was still dominated by picture-perfect white/slim/straight couples/families ignoring the diversity of real travellers. We posed the question ‘could...

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Putting Zoom at The Forefront of Flexibility

3 Monkeys Zeno

Client: Zoom

Zoom took centre stage in keeping businesses open during 2020/21. To keep the brand relevant in a post-pandemic world, 3 Monkeys Zeno developed a comms approach highlighting the platform’s full capabilities and demonstrating its role in the future of work. We monitored the ongoing situation and created stories which put Zoom at the fo...

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Tunnel to Tide

Boldspace

Client: Tideway

To mark the end of tunnelling, Tideway wanted an event that would enable its complex stakeholder group to positively and proactively celebrate this achievement. Composer Rob Lewis created a music composition that reflected the sound of the underground, and in doing so, became a ‘sound archive’ of the tunnel, before it was closed to the...

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Sponsored by

Best International Campaign

Dress Release

Fight or Flight

Client: Roland DG

Roland DG, a Japan-based global manufacturer of large-format inkjet printers, tasked Fight or Flight with promoting its latest garment printer – the Texart XT-640S-F – across five European markets. For just £10k. We appointed fashion designer Fabia Goff to create Europe’s first Dress Release - a press release ornately printed onto ...

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Mind Race

Golin

Client: ASICS

Asking athletes to stop exercising is the last thing you would expect a global sports brand to do. But in 2022, ASICS became the first sports brand to use inactivity for good. The ‘Mind Race’ saw the brand sponsoring athletes to stop exercising, while employing cutting-edge technology to track their mental states. The results showed th...

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Stay In Play

Hill+Knowlton Strategies

Client: adidas

adidas was launching period-proof leggings to athletes who menstruate. We needed to shift deep-seated attitudes to get our audience to Stay in Play whilst on their periods; only then would they even consider purchasing the product. Research showed a huge education deficit, so we created a PE(riod) Lesson Plan that earned global med...

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The Wait

Cow

Client: Intimina

One in 10 women worldwide have endometriosis, yet despite the seriousness of this disease, it takes an average of eight years just to get a diagnosis. That’s eight years of enduring terrible pain, misinformation and the feeling of not being heard. Cow and Intimina wanted to make the issue of endometriosis seen and heard. They gave a...

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Work For Humankind

Zeno Group

Client: Lenovo

Work for Humankind is a bold initiative that called on global volunteers to take part in a unique opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower the island community. The project took working remotely to the extreme. Sending volunteers to a remote office on Ro...

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City & Corporate Communications

Class Polish

W Communications

Client: Social Mobility Foundation

For the Social Mobility Foundation, W Communications created much-needed awareness of a previously invisible pay gap by turning classism into ‘Class Polish’. Our subversive physical product and subsequent stunt triggered a 59% increase in employers agreeing to tackle the problem as well as force national media to cover a subject they h...

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From plastic bottle to prototype brick

Golin

Client: LEGO

LEGO Group wanted to share an exciting breakthrough – its first prototype recyclable LEGO brick made of PET plastic. To underline the importance of this innovation and further establish the LEGO Group’s sustainability credentials with a non-technical audience, we decoded technical language with engaging creative, smart messaging and me...

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Just In Time: Financing a Just Transition to Net Zero

Man Bites Dog

Client: Standard Chartered

Man Bites Dog’s accelerating net zero campaigns positioned Standard Chartered as a driving force in the race to net zero, creating a clear call to action for the Bank’s sustainable finance offering. Just in Time revealed, for the first time, that almost $95tn is needed for emerging markets to reach net zero in time to avoid a climate e...

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Leading the campaign for a four-day working week

Lansons

Client: Atom Bank

Lansons worked with digital only bank, Atom, to leverage the introduction of a four-day working week in 2021, with no reduction in salary, to re-position the organisation as a company to watch. Atom is the largest business in the UK to make the move permanently, and this has sparked a national debate around the future of work. CEO M...

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The Kind City Project

Zeno Group

Client: Lenovo

The ‘Kind City’ Project is the story of doing the opposite of the usual smart city rhetoric expected from tech brands – instead of talking tech, we talked humanity. Lenovo’s ‘Kind City’ crowdsourced a vision of a future, re-imagining how we could build our communities around the world post-COVID based on empathy. Inspired by a choose-y...

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Financial Services

Flip the CONtext

Kindred

Client: Financial Conduct Authority

Each year one of the big challenges is to find a new and engaging way to warn about pension scams and to ensure we keep the momentum with media to get this story out to the audience, helping to challenge their misplaced confidence that they won’t become a victim. By flipping con contexts on their head, and providing supporting stats, p...

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Make Money Equal

Third City

Client: Starling Bank

Make Money Equal is a change-driving campaign which has readdressed how women and money are portrayed in the media… Third City was asked to showcase how Starling is a fairer financial partner than many legacy banks. To do this, we tackled one finance-related issue head-on: redefining how women and money are represented in the ...

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Push Off Politely

The Romans

Client: Santander

Why it’s fine for your gran to say rude words on the phone...

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Save Our Cash

Boldspace

Client: Post Office

Eight million people rely on cash daily – many of whom are the most vulnerable in our society. This campaign tackled this head-on. Great content was viewed more than three million times, leading to nearly 10,000 letters to MPs. The Banking Framework was re-signed, meaning cash deposits and withdrawals would continue through the Post Of...

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Securing legislation to protect access to cash

Cicero/amo

Client: LINK

Cicero/amo ran a strategic public affairs and public relations campaign on behalf of LINK, a not-for-profit organisation which runs the UK’s largest cash machine network, to secure legislation to protect access to cash in the Queen’s Speech. Cicero/amo was tasked with elevating the ‘access to cash’ conversation across national media ou...

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Healthcare: Ethical & OTC Consumer

Beautiful Stool Charts

The Academy

Client: Holland & Barrett

Holland & Barrett worked with three contemporary artists to turn the 25 year-old Bristol Stool Chart beautiful to help people easily identify and talk about guts behaving badly. The Beautiful Stool Charts idea positioned the brand as gut health experts, increased sales and helped improve the nation’s health and wellness.

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FAST Heroes

Twelve, CTL Communications and Lucan

Client: Boehringer Ingelheim and the World Stroke Organization

Despite the fact that one in four people will suffer a stroke in their lifetime, research shows it is a subject that ‘nobody wants to talk about’. Enter FAST Heroes, an ambitious collaboration that aims to save and preserve lives that are impacted by stroke. The campaign leverages children’s enthusiasm for learning and sharing, usin...

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Insomnia: The Drop Off

The Romans

Client: OTO CBD

Tapping club culture to help the nation finally get some sleep…

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Pompe & Circumstance - Raising the voices of the Pompe community & establishing a deeper understanding of patient experiences through music

M&F Health

Client: Sanofi UK

Pompe & Circumstance is a truly empowering and creative campaign that gives a voice to the Pompe community. Patients with rare diseases often feel isolated so this event was particularly special in bringing the Pompe community together, giving patients the opportunity to meet others living with the same condition and enable them to...

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The Wait

Cow

Client: Intimina

One in 10 women worldwide have endometriosis, yet despite the seriousness of this disease, it takes an average of eight years just to get a diagnosis. That’s eight years of enduring terrible pain, misinformation and the feeling of not being heard. Cow and Intimina wanted to make the issue of endometriosis seen and heard. They gave a...

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Marketing Communications: Automotive and Transport

LHR Actually

The Academy

Client: Heathrow

Heathrow needed to show concerned post-pandemic passengers that the airport was fit to fly again. Working with the Love Actually film scriptwriters, we rewrote and reshot its iconic arrivals scene to reflect modern times, reminding people of the power of reunions and reassuring them of the safety measures in place. The campaign led to ...

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Little Green Flag

Frank

Client: Green Flag

With thousands of outgrown and unwanted Little Tikes toy cars gathering moss at the bottom of gardens, or dust in cupboards under the stairs, Frank proposed a unique opportunity for Green Flag, as a leading breakdown and roadside recovery expert, to ‘rescue’ these old iconic red and yellow vehicles – as if they were real cars – so they...

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Pilots Wanted!

Taylor Herring

Client: EasyJet

Women account for just 6% of all commercial pilots worldwide, and only 7% of pilots in the UK are from BAME (Black, Asian, and Minority Ethnic) backgrounds. In addition, misconceptions about requirements to apply to be a pilot, such as needing 2020 vision or studying a STEM- focused degree, put off potential candidates. To address th...

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The Waiting Room

Tin Man

Client: LNER

After a year of lockdown, kids in the North East were choosing train-track trespassing as a new way to alleviate boredom, provide thrills and feed the latest trend of ‘danger posting’ on social media. Our comms approach needed to stop this activity in its tracks. Literally. Enter, ‘The Waiting Room’ - a dramatic, purpose-driv...

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Very Gay Raptor

WPP Ford Team

Client: Ford of Europe

Ford’s Very Gay Raptor was developed as a reactive social post, calling out a homophobic comment describing Ford’s most ‘badass’ vehicle – the Ranger Raptor Truck as ‘very gay’. After an overwhelmingly positive response to this ‘clapback’ calling for Ford to make it real, that’s exactly what we did. The Very Gay R...

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Marketing Communications: Culture, Media, Sport

Delivering sponsorship stardom via pizza, parody and riding pillion

W Communications

Client: Papa John's

For Papa John’s, W Communications created a viral moment for one of its sports sponsorships at a Wembley final. Through a shrewd combination of fan first insight, strategic satire and comically creative celebrity casting, the moment trended on social media and commanded the red tops hard-to-please back pages. Described by BBC Sport as...

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eBay Dream Transfer

Weber Shandwick

Client: eBay

When eBay UK wanted to tap into a cultural moment and drive positive headlines at the start of 2022, they worked in partnership with Weber Shandwick and McCann to produce an impactful creative campaign, designed to hijack football's most talked about and most exclusive cultural commerce event; the January football Transfer Window.

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Making a success of Succession season 3

Fever

Client: NOW

Fever and streaming service NOW masterminded a takeover of one of the UK’s most famous football clubs to celebrate season 3 of the hit HBO show Succession. Inspired by Roman Roy’s fictional takeover of Hearts in the show, we brought the storyline to the real world adding the Roy family’s infamous company, Waystar Royco, to the front of...

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Tiger King: The Tiktopera

Hope&Glory

Client: Netflix

Netflix briefed us to launch Tiger King Season 2 while positioning the service as the home of compelling documentary. We delivered over 181 pieces of coverage and 630,060,129 Opportunities to See. More importantly, 100% of the pieces featured key messaging and tune in info. Over 90% of online pieces included click throughs to...

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Translated Into Tartan

The Romans

Client: Duolingo

Bringing nations together through football and song.

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WeThe15

FleishmanHillard and adam&eveDDB

Client: International Paralympic Committee

In an unforgettable year, one number stole attention away from the ubiquitous '2020'... and that number was '15'. Spearheaded by the International Paralympic Committee and International Disability Alliance, WeThe15 aims to advance the lives of the 1.2bn persons with disabilities – 15% of the world. Harnessing sport’s ability to engage ...

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Marketing Communications: Travel, Leisure, Lifestyle and Hospitality

Delivering sponsorship stardom via pizza, parody and riding pillion

W Communications

Client: Papa John's

For Papa John’s, W Communications created a viral moment for one of its sports sponsorships at a Wembley final. Through a shrewd combination of fan first insight, strategic satire and comically creative celebrity casting, the moment trended on social media and commanded the red tops hard-to-please back pages. Described by BBC Sport as...

Read More

Making all-inclusive, all-inclusive - #AlIInclusivePhotoProject

Good Relations

Client: Celebrity Cruises

The travel industry has shown considerable creativity in the face of colossal challenges in every way other than one - its communications. Despite seismic societal changes, travel marketing was still dominated by picture-perfect (white / slim / straight couples / families) ignoring the diversity of real travellers. We posed the questio...

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Marvin Gaye PR Stunt x Trentham Monkey

Trentham Monkey Forest

In February 2022, Our monkeys were treated to a live performance from a Marvin Gaye impersonator to help boost the monkey love during mating season. Dave Largie was invited in to serenade using the most well-known love songs of all time, to help inspire the monkeys to ‘get it on'. We are delighted that Monkey Forest has been seen all o...

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Teddy The Shetland Pony in Residence at The Goring Hotel

J/PR London

Client: The Goring

This PR campaign spread a little joy in response to the terrible times endured during the pandemic. As well as this much-needed feel-good factor, J/PR was focused on two metrics: driving summer occupancy for both rooms and F&B, and raising awareness of The Goring amongst the UK domestic hotel market. The overall strategy encompassed cr...

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Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

McDonald’s One’s Lovin’ It

Ready10

Client: McDonald's

Ready10’s activation of McDonald’s sponsorship of the Queen’s Platinum Jubilee Pageant was a PR idea that turned into a multi-channel integrated campaign and cut-through at one of the most cluttered times of the year. Trade publications in three continents called it ‘campaign of the week’, our output included re-recording the iconi...

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Pantene Miracles Silky & Glowing Launch

PrettyGreen & What They Said

Client: Pantene

Leveraging the superpower of Pantene’s new Miracles Silky & Glowing range (transforming how hair feels) we created an ambassador-led campaign focused on a community to whom touch is THE most important sense– the visually impaired. In partnership with RNIB & visually impaired, beauty-loving creator & journalist Lucy Edwards, we ignit...

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Soap & Glory Land

Hill+Knowlton Strategies

Client: Soap & Glory

Brands are buying their way into the metaverse – but the space is built, not bought. Soap & Glory helped talented young creators in the RecRoom metaverse to co-create an eye-popping paradise that their community fell in love with. ‘Soap & Glory Land’ quickly became the number one space on RecRoom globally, with over 70k playe...

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The (BIG) Soup that stole Christmas

Wonderland Communications

Client: Heinz UK

This campaign supported one of the UK's most beloved and iconic FMCG brands, Heinz, with the marketing of a product that faced delisting. A nimble and timely product innovation - Heinz Christmas Dinner Soup - made for a mouth-watering campaign that made a humble tin of soup Big news. Media awareness from the innovation and resulting ca...

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The Bounty Return Scheme (#LonelyBounty)

Taylor Herring

Client: Mars Wrigley

We drove festive fame & sales for Mars Celebrations by highlighting an uncomfortable brand truth that most confectionery marketeers would shy away from: that not all chocolates are created equal. By admitting that some choccies are loved more than others, our creative subverted tired festive tropes and sparked a nation-wide debate - al...

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Sponsored by

Not-for-Profit

Dyslexic Thinking

FCB Inferno

Client: Virgin Group and Made By Dyslexia

Despite 1 in 5 people being affected by dyslexia, 97% of the population views it negatively. This is because the definition of the word is outdated, labelling it a “condition,” “disorder,” or “disability” – when in fact, studies have shown people with dyslexia perform better than average at things like creativity, outside-the-box think...

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E-scooters: A Silent Menace

Tin Man

Client: Guide Dogs

E-scooters are fast, fun and exhilarating. Road safety campaigns historically are NOT. For our client, Guide Dogs, we had to reveal the genuine danger they were causing to some of the most vulnerable in our society - the visually impaired. Introducing E-Scooters: A Silent Menace…a shocking social purpose campaign centred on the UK’s...

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Making the Missing Unmissable

MHP Mischief

Client: Missing People

Every year more than 70,000 children and young people are reported missing. The first 72 hours after a disappearance are critical, and missing person posters are a crucial part of the search. Yet, these posters haven’t changed in decades; despite advances in our understanding of people, behaviour and technology. We worked with ...

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The Hornicultural Society

Ogilvy PR

Client: Relate

With research showing that the biggest rise in STIs is in the over 65s, there’s clearly more going on in potting sheds than we realised! So how could we make this hard-to-convince age group think about making their no.1 pastime safer? We borrowed cues, insights and language from their no.2 pastime: gardening. Step forward, “The Hor...

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“Have A Word With Yourself”

Ogilvy PR

Client: Mayor of London

For too long, men have been bystanders when it comes to witnessing misogynistic behaviour. Have A Word With Yourself made them accountable, by challenging men to act and call out bad behaviour when they see it. Informed by behavioural science, our campaign showed men the behaviour they needed to model and used football, other sports an...

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Public Affairs

#digitalflashingisflashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s c...

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Changing UK government tax policy to encourage more free housing for Ukrainian refugees

Cognito Media

Client: HW Fisher

In the first five weeks of the Ukraine/Russia war alone, more than four million refugees from Ukraine crossed borders into neighbouring countries. In response, the UK Government launched the Homes for Ukraine scheme. However, HW Fisher identified an unexpected tax issue for corporate landlords wanting to offer up their properties. As a...

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Stop the Service Charge Campaign

The Royal British Legion

The Royal British Legion’s Stop the Service Charge campaign has changed the lives of thousands of Commonwealth personnel and Gurkhas who are serving or have served in the UK Armed Forces, by ensuring they no longer have to pay extortionate fees to stay in the UK, a country they have sacrificed so much to serve. These personnel were pre...

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The #FixStreaming campaign: Putting money back into the hands of British artists

Lodestone Communications

Client: The Musicians' Union

Musicians’ livelihoods were shattered by the pandemic, with the inability to perform live. This highlighted the importance of streaming as a way for musicians to earn a living. Streaming has created huge opportunities, but a gap in the law means that most streaming income ends up in the coffers of record labels, streaming platforms, an...

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Public Sector

Reducing vaccine hesitancy

Westco Communications

Client: Councils and NHS trusts

At a time of national crisis, Westco, the agency for social good, launched a campaign to stop the spread of Covid. In January 2021 it launched its Covid Hub for councils and NHS trusts, providing free campaign strategy and content to reduce vaccine hesitancy. Partnering with media buying agency CAN, 30 councils and 3 CCGs responsible f...

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Staycation Domination

One Green Bean

Client: Visit Jersey

STAYCATION DOMINATION’s press office campaign delivered record-breaking ROI for Visit Jersey. A best-in-class demonstration that smart, creative media relations can give a small destination, just five miles by nine, the opportunity to totally dominate the editorial media landscape, during a critical window of opportunity. Sustained cov...

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Turning the lens on food waste

LUX - The Food and Drink Agency

Client: Zero Waste Scotland

Zero Waste Scotland – Fighting Climate Change by the Clyde At a critical juncture in the fight against climate change, COP26 brought the world to Glasgow, with all eyes on Scotland’s largest city. At the summit, key environmental culprits and champions came face-to-face with the biggest culprit of all – food waste – which had been ...

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Technology

#digitalflashingisflashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s c...

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#LeaksHappen

Don't Cry Wolf

Client: Elvie

84% of women experience urinary leaks, yet the UK’s gender health gap prevents women from accessing treatment and social media giants censor incontinence content. So Don’t Cry Wolf launched #LeaksHappen for Elvie, designed to bust the taboo, break through the censorship and shine a light on the unexpected people plagued by the issue. W...

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25 Second House Tours

Taylor Herring

Client: Purplebricks

Buying a home is stressful. House buyer anxiety is also made worse by the fact that Britain’s real estate market has soared during the pandemic with homes selling at the fastest rate in over a decade. Amid this fast-home-moving environment, UK home buyers have incredibly short attention spans when house-hunting online. This tells the s...

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Dress Release

Fight or Flight

Client: Roland DG

Roland DG, a Japan-based global manufacturer of large-format inkjet printers, tasked Fight or Flight with promoting its latest garment printer – the Texart XT-640S-F – across five European markets. For just £10k. We appointed fashion designer Fabia Goff to create Europe’s first Dress Release - a press release ornately printed onto ...

Read More

Mount Recyclemore

Fanclub

Client: musicMagpie

As the G7 Summit dawned in June 2021, a giant recreation of Mount Rushmore, dubbed Mount Recyclemore, depicting the seven leaders of the G7 was unleashed on the world’s media. Made from approx 12 tonnes of discarded consumer technology, its aim was to raise public awareness of the growing problem of e-waste and put re-commerce expert, ...

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“Time to 65075” is winning line for Sky Mobile

Red Consultancy

Client: Sky Mobile

Breaking up is famously hard to do… including changing your mobile provider until the arrival of industry-wide initiative ‘Text to Switch’. Red Consultancy created a fame-driving brand moment for Sky Mobile to drive awareness of the initiative by making the text to switch number, 65075, synonymous with dumping someone. Partner...

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Campaigns: Techniques

Best Environmental Purpose (ESG) Campaign

Choose Carton

Brands2Life

Client: Tetra Pak

Our 2021 Go Carton campaign inspired consumers to make a small decision that has a big impact, persuaded food and drink producers to opt for cartons, and convinced policy makers that cartons should form a central part of waste and recycling policies. 78% of food and drink producers now say they’re considering repackaging into carton...

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Great Big Green Week: The Fight That Unites

MHP Mischief

Client: The Climate Coalition

2021 was a landmark year for climate awareness and action. With COP26 being held in Glasgow, the eyes of the world were on the UK. However, this came at a time of rising polarisation around key social issues – a trend that could hinder a united public call for policy change. The Climate Coalition – a collective of over 100 charities an...

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Mount Recyclemore

Fanclub

Client: musicMagpie

As the G7 Summit dawned in June 2021, a giant recreation of Mount Rushmore, dubbed Mount Recyclemore, depicting the seven leaders of the G7 was unleashed on the world’s media. Made from approx 12 tonnes of discarded consumer technology, its aim was to raise public awareness of the growing problem of e-waste and put re-commerce expert, ...

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The Heroes Beneath

Inkling Culture & Entertainment

Client: Sky Ocean Rescue and WWF-UK

Thinking of amazing oceans and sea creatures, we imagine far-off waters - not the UK. Yet our coastlines are teeming with wildlife and the abundance, beauty and wonder of UK marine life became a central pillar in Inkling's 'The Heroes Beneath' campaign, with a purpose to demonstrate public support for oceans and put ocean health at the...

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Wasting Food Feeds Climate Change

Kindred

Client: WRAP

UK households waste 6.5 million tonnes of food every year. But only 32% of people realise their own food waste is contributing to climate change. Food Waste Action Week (FWAW) 2021 sparked a national conversation about impact of wasted food. This year, we were tasked with making it bigger and better – a bold, insight-led campaign to ge...

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What Happens In The Arctic, Doesn't Stay In The Arctic

Client: Arctic Basecamp

Through a retina-burning image of reality – a real-life melting iceberg – this campaign took Arctic Basecamp’s message to the masses at COP26, delivering extensive media coverage, from Reuters and Sky to Press Association and Associated Press. The campaign generated more than 630 pieces of coverage, spanning broadcast, radio, print and...

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Best Social Purpose (ESG) Campaign

#digitalflashingisflashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s c...

Read More

E-scooters: A Silent Menace

Tin Man

Client: Guide Dogs

E-scooters are fast, fun and exhilarating. Road safety campaigns historically are NOT. For our client, Guide Dogs, we had to reveal the genuine danger they were causing to some of the most vulnerable in our society - the visually impaired. Introducing E-Scooters: A Silent Menace…a shocking social purpose campaign centred on the UK’s...

Read More

Lit in Colour

Forster Communications

Client: Penguin Books UK

Fewer than 1% of young people in England study a book by a Black, Asian or minority ethnic author at GCSE which doesn’t represent the rich diversity of publishing or makeup of our society. With ambitions to make the curriculum more inclusive, Lit in Colour is a partnership between Penguin and The Runnymede Trust. Making practical reco...

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Making the Missing Unmissable

MHP Mischief

Client: Missing People

Every year more than 70,000 children and young people are reported missing. The first 72 hours after a disappearance are critical, and missing person posters are a crucial part of the search. Yet, these posters haven’t changed in decades; despite advances in our understanding of people, behaviour and technology. We worked with ...

Read More

Mind Race

Golin

Client: ASICS

Asking athletes to stop exercising is the last thing you would expect a global sports brand to do. But in 2022, ASICS became the first sports brand to use inactivity for good. The ‘Mind Race’ saw the brand sponsoring athletes to stop exercising, while employing cutting-edge technology to track their mental states. The results showed th...

Read More

Work For Humankind

Zeno Group

Client: Lenovo

Work for Humankind is a bold initiative that called on global volunteers to take part in a unique opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower the island community. The project took working remotely to the extreme. Sending volunteers to a remote office on Ro...

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Best Influencer Marketing Campaign

#MyMayzeCrew

MSL UK

Client: PUMA

How do you launch a brand-new footwear silhouette, the PUMA Mayze, through a music lens driving ultimate impact and sell through? Plus celebrate the next generation of music talent when the industry is at a standstill? Introducing #MyMayzeCrew. A campaign shot for women, by women with pop artist Mae Muller alongside her talented a...

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Broken But Better

The Romans

Client: Sports Direct

Taking the UK’s most high-street brand where it had no right to be.

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Poppy O’Toole’s Limited Edition #ARTFEAST

Red Havas

Client: American Express x Deliveroo

To drive awareness and education of the American Express® Preferred Rewards Gold Credit Card (Amex Gold Card) and the ​ Deliveroo partnership benefit, we partnered with Michelin-trained chef and social media sensation Poppy O’Toole to create #ARTFEAST ​ – a one-of-a-kind, gold-themed hamper made available on Deliveroo, giving consumers...

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Tag The Game

Golin and LOLA MullenLowe

Client: Persil

As kids grow more interested in the video gaming industry, classic playground games are on the verge of extinction. After two decades of encouraging kids to spend more time outdoors with its “Dirt Is Good” platform, Persil discovered that the average British kid hasn’t played outside for over three months, with 36% of children having n...

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The Smokehead Rulebook

John Doe Group

Client: Smokehead Whisky

Smokehead whisky doesn’t play by the rules and nor does its fans, so we invited them to quite literally rip up the rulebook. We filled our Rulebook is with bogus ‘advice’ given by cynics to leading creatives. Advice they ignored, choosing instead to blaze their own trail. Each oil-infused page can be ripped up and burned to ‘...

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Tiger King: The Tiktopera

Hope&Glory

Client: Netflix

Netflix briefed us to launch Tiger King Season 2 while positioning the service as the home of compelling documentary. We delivered over 181 pieces of coverage and 630,060,129 Opportunities to See. More importantly, 100% of the pieces featured key messaging and tune in info. Over 90% of online pieces included click throughs to...

Read More

Best Integrated Campaign

"The Forthlin Sessions" - getting music back to the birthplace of the Beatles

SHOOK

Client: The National Trust

20 Forthlin Road is an ordinary house, in an ordinary street. What happened there changed the world. From its tiny front room, the Beatles began. The house is now cared for by the National Trust, returned to when the McCartneys lived there. The walls buzz with creativity. In a year of Beatles milestones, “The Forthlin Sessions” saw un...

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#digitalflashingisflashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s c...

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eBay Dream Transfer

Weber Shandwick

Client: eBay

When eBay UK wanted to tap into a cultural moment and drive positive headlines at the start of 2022, they worked in partnership with Weber Shandwick and McCann to produce an impactful creative campaign, designed to hijack football's most talked about and most exclusive cultural commerce event; the January football Transfer Window.

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McDonald’s One’s Lovin’ It

Ready10

Client: McDonald's

Ready10’s activation of McDonald’s sponsorship of the Queen’s Platinum Jubilee Pageant was a PR idea that turned into a multi-channel integrated campaign and cut-through at one of the most cluttered times of the year. Trade publications in three continents called it ‘campaign of the week’, our output included re-recording the iconi...

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The Bounty Return Scheme (#LonelyBounty)

Taylor Herring

Client: Mars Wrigley

We drove festive fame & sales for Mars Celebrations by highlighting an uncomfortable brand truth that most confectionery marketeers would shy away from: that not all chocolates are created equal. By admitting that some choccies are loved more than others, our creative subverted tired festive tropes and sparked a nation-wide debate - al...

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“Have A Word With Yourself”

Ogilvy PR

Client: Mayor of London

For too long, men have been bystanders when it comes to witnessing misogynistic behaviour. Have A Word With Yourself made them accountable, by challenging men to act and call out bad behaviour when they see it. Informed by behavioural science, our campaign showed men the behaviour they needed to model and used football, other sports an...

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Sponsored by

Best PR Event

Justice4Grenfell Platinum Jubilee Street Party

Here Be Dragons

Client: Justice4Grenfell

Justice4Grenfell held a street party for the Queen’s Platinum Jubilee with one crucial difference: no one will turn up. The community activism group, which campaigns for justice for the victims of the Grenfell tragedy, laid a table with 72 place settings, representing the number of men, women, and children who died in the fire five yea...

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Libraries Aloud!

Taylor Herring

Client: Beano

Children and young people are reading fewer books than ever before in the UK. In 2019, a mere 25.8 percent of children said they spent time reading each day, which is the lowest level ever recorded by the National Literacy Trust (NLT). Public libraries have traditionally helped support child literacy. However, libraries are increasingl...

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Mount Recyclemore

Fanclub

Client: musicMagpie

As the G7 Summit dawned in June 2021, a giant recreation of Mount Rushmore, dubbed Mount Recyclemore, depicting the seven leaders of the G7 was unleashed on the world’s media. Made from approx 12 tonnes of discarded consumer technology, its aim was to raise public awareness of the growing problem of e-waste and put re-commerce expert, ...

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Work For Humankind

Zeno Group

Client: Lenovo

Work for Humankind is a bold initiative that called on global volunteers to take part in a unique opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower the island community. The project took working remotely to the extreme. Sending volunteers to a remote office on Ro...

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‘An Alzheimer’s Society International: Football Should Be Unforgettable’

Alzheimer's Society with New Commercial Arts

Leveraging a one-off England international, we raised significant awareness of dementia and Alzheimer’s Society’s life-changing work among a largely cold audience. Tapping into the hearts and minds of football fans, impressive creative ideas from pre-match to matchday and post-match maximised buzz and cut through the noise around the f...

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Best Use of Celebrity or Celebrities in a Campaign

Black Short Story Stations

The Academy

Client: Canary Wharf

In partnership with Booker Prize-winning author Bernardine Evaristo, Canary Wharf launched Black Short Story Stations, innovative vending machines that dispense short stories by black authors, to ensure underrepresented voices were heard across the 15-minute city. The activity delivered record coverage, engagement and set the direction...

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Edinburgh Gin Presents Phoebe Waller-Bridge

John Doe Group

Client: Edinburgh Gin

Edinburgh Gin is crafted with the wonder and creativity of its birthplace in every sip. But the beating heart of the city has been missing lately – the international Fringe festival. So we partnered with the city’s most legendary festival talent, Phoebe Waller-Bridge, to launch a limited edition gin inspired by her story, with every pe...

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Insomnia: The Drop Off

The Romans

Client: OTO CBD

Tapping club culture to help the nation finally get some sleep…

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It's Raining Them

Talker Tailor Trouble Maker

Client: Deezer

Talker Tailor Trouble Maker (TTTM) created, re-wrote and launched It’s Raining Them by Mila Jam; a remake of the 80s smash hit and queer anthem, to be inclusive of trans and non-binary people, on behalf of global music streaming service Deezer, donating all streaming revenue to charity, Gendered Intelligence.

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Subway® x Kurupt FM

Taylor Herring

Client: Subway

The hospitality sector was no laughing matter during the pandemic, with thousands of restaurants forced to close their doors. But when social distancing restrictions eased, restaurants faced the challenge of bringing diners back inside and making them smile again. This tells the story of how we helped the quick-service restaurant chain...

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Best Use of Content

E-scooters: A Silent Menace

Tin Man

Client: Guide Dogs

E-scooters are fast, fun and exhilarating. Road safety campaigns historically are NOT. For our client, Guide Dogs, we had to reveal the genuine danger they were causing to some of the most vulnerable in our society - the visually impaired. Introducing E-Scooters: A Silent Menace…a shocking social purpose campaign centred on the UK’s...

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It's Coming Home

Tangerine

Client: Specsavers

It almost come home for England during Euro 2020. And thanks to one clever, perfectly timed billboard (which was actually just a simple mocked up image posted on Twitter) it certainly came home for Specsavers. Far from being a one-hit wonder, this seemingly simple tweet was part of a sustained Euros reactive strategy, a creat...

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It's Raining Them

Talker Tailor Trouble

Client: Deezer

Talker Tailor Trouble Maker (TTTM) created, re-wrote and launched It’s Raining Them by Mila Jam; a remake of the 80s smash hit and queer anthem, to be inclusive of trans and non-binary people, on behalf of global music streaming service Deezer, donating all streaming revenue to charity, Gendered Intelligence.

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Making the Missing Unmissable

MHP Mischief

Client: Missing People

Every year more than 70,000 children and young people are reported missing. The first 72 hours after a disappearance are critical, and missing person posters are a crucial part of the search. Yet, these posters haven’t changed in decades; despite advances in our understanding of people, behaviour and technology. We worked with ...

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The Bounty Return Scheme (#LonelyBounty)

Taylor Herring

Client: Mars Wrigley

We drove festive fame & sales for Mars Celebrations by highlighting an uncomfortable brand truth that most confectionery marketeers would shy away from: that not all chocolates are created equal. By admitting that some choccies are loved more than others, our creative subverted tired festive tropes and sparked a nation-wide debate - al...

Read More

“Have A Word With Yourself”

Ogilvy PR

Client: Mayor of London

For too long, men have been bystanders when it comes to witnessing misogynistic behaviour. Have A Word With Yourself made them accountable, by challenging men to act and call out bad behaviour when they see it. Informed by behavioural science, our campaign showed men the behaviour they needed to model and used football, other sports an...

Read More

Best Use of Creativity

Making the Missing Unmissable

MHP Mischief

Client: Missing People

Every year more than 70,000 children and young people are reported missing. The first 72 hours after a disappearance are critical, and missing person posters are a crucial part of the search. Yet, these posters haven’t changed in decades; despite advances in our understanding of people, behaviour and technology. We worked with ...

Read More

McDonald’s One’s Lovin’ It

Ready10

Client: McDonald's

Ready10’s activation of McDonald’s sponsorship of the Queen’s Platinum Jubilee Pageant was a PR idea that turned into a multi-channel integrated campaign and cut-through at one of the most cluttered times of the year. Trade publications in three continents called it ‘campaign of the week’, our output included re-recording the iconi...

Read More

Mount Recyclemore

Fanclub

Client: musicMagpie

As the G7 Summit dawned in June 2021, a giant recreation of Mount Rushmore, dubbed Mount Recyclemore, depicting the seven leaders of the G7 was unleashed on the world’s media. Made from approx 12 tonnes of discarded consumer technology, its aim was to raise public awareness of the growing problem of e-waste and put re-commerce expert, ...

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The Hornicultural Society

Ogilvy PR

Agency: Relate

With research showing that the biggest rise in STIs is in the over 65s, there’s clearly more going on in potting sheds than we realised! So how could we make this hard-to-convince age group think about making their no.1 pastime safer? We borrowed cues, insights and language from their no.2 pastime: gardening. Step forward, “The Horn...

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“Have A Word With Yourself”

Ogilvy PR

Client: Mayor of London

For too long, men have been bystanders when it comes to witnessing misogynistic behaviour. Have A Word With Yourself made them accountable, by challenging men to act and call out bad behaviour when they see it. Informed by behavioural science, our campaign showed men the behaviour they needed to model and used football, other sports an...

Read More

Best Use of Planning, Strategy and Evaluation

25 Second House Tours

Taylor Herring

Client: Purplebricks

Buying a home is stressful. House buyer anxiety is also made worse by the fact that Britain’s real estate market has soared during the pandemic with homes selling at the fastest rate in over a decade. Amid this fast-home-moving environment, UK home buyers have incredibly short attention spans when house-hunting online. This tells the s...

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E-scooters: A Silent Menace

Tin Man

Client: Guide Dogs

E-scooters are fast, fun and exhilarating. Road safety campaigns historically are NOT. For our client, Guide Dogs, we had to reveal the genuine danger they were causing to some of the most vulnerable in our society - the visually impaired. Introducing E-Scooters: A Silent Menace…a shocking social purpose campaign centred on the UK’s...

Read More

Great Big Green Week: The Fight That Unites

MHP Mischief

Client: The Climate Coalition

2021 was a landmark year for climate awareness and action. With COP26 being held in Glasgow, the eyes of the world were on the UK. However, this came at a time of rising polarisation around key social issues – a trend that could hinder a united public call for policy change. The Climate Coalition – a collective of over 100 charities an...

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Insomnia: The Drop Off

The Romans

Client: OTO CBD

Tapping club culture to help the nation finally get some sleep…

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The Online Rip-Off Tip-Off

23red

Client: The Competitions and Markets Authority

After a pandemic-fuelled surge almost one-third of all shopping now takes place online. With this increase the Competition and Markets Authority (CMA) became increasingly worried about the impact of misleading online practices, with consumers agreeing they were concerned about hidden charges, subscription traps, fake reviews and pressu...

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Best Use of a Small Budget

#digitalflashingisflashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s c...

Read More

A Marriage Made by Covid

W Communications

Client: Hitched

For nuptial natives Hitched W Communications made a wedding dress from unwanted face masks and helped the brand re-establish itself as the first choice for couples. After lockdown wedding cancellations crushed their industry, turning pandemic protection into a beautiful gown dominated the front pages on the most crowded news day of the...

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Black Short Story Stations

The Academy

Client: Canary Wharf

In partnership with Booker Prize-winning author Bernardine Evaristo, Canary Wharf launched Black Short Story Stations, innovative vending machines that dispense short stories by black authors, to ensure underrepresented voices were heard across the 15-minute city. The activity delivered record coverage, engagement and set the direction...

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Factory Farm Play Set

Cow

Client: World Animal Protection

Tasked with a developing a low-budget COP26 campaign on the cruelty of factory farming, Cow went back to childhood. Introducing the Factory Farm Play Set, a hyper-real adaption of the traditional children’s toy. They then staged a social experiment to see what happened when young children were confronted with a modern farm and if they ...

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It's Raining Them

Talker Tailor Trouble Maker

Client: Deezer

Talker Tailor Trouble Maker (TTTM) created, re-wrote and launched It’s Raining Them by Mila Jam; a remake of the 80s smash hit and queer anthem, to be inclusive of trans and non-binary people, on behalf of global music streaming service Deezer, donating all streaming revenue to charity, Gendered Intelligence.

Read More

Justice4Grenfell Platinum Jubilee Street Party

Here Be Dragons

Client: Justice4Grenfell

Justice4Grenfell held a street party for the Queen’s Platinum Jubilee with one crucial difference: no one would turn up. The community activism group, which campaigns for justice for the victims of the Grenfell tragedy, laid a table with 72 place settings, representing the number of men, women, and children who died in the fire five ye...

Read More

Internal Communications and Employee Engagement

Pronouns with Pride (Microsite, alphabet soup & stickers)

Talker Tailor Trouble Maker

Client: Deliveroo x Talker Tailor Trouble Maker

Deliveroo has been a proud supporter of LGBTQQIAAP communities and events over the years, notably as partner and gold sponsor of Pride in London since 2017. The brand has continuously raised funds and hosted events for Pinnacle Foundation, Switchboard LGBT, Aids Foundation, Trans in The City, DIVA Magazine and HELSA and won the DIVA 'N...

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Rollout of Virgin Atlantic’s new corporate strategy: Velocityx

Virgin Atlantic

Following the most challenging period in Virgin Atlantic’s 38-year history, our campaign is centred around the Company’s new four-year strategic plan; Velocityx. The purpose of our campaign is to launch the Velocityx plan across the company, engaging and reenergising our people around the role they play in achieving our objectives, and...

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The Power of All Our Voices

Ruder Finn

Client: National Grid

National Grid took 23,000 colleagues on an exciting journey to COP26 and beyond through this creative, immersive, colleague-led engagement campaign – bringing to life its vision to be at the heart of a clean, fair and affordable energy future. The Power of All Our Voices empowered colleagues to learn, share and demonstrate their pr...

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Time To Take It

Hill+Knowlton Strategies

Client: Volvo Cars

Our Time To Take It campaign, rooted in behavioural science, normalised taking parental leave by ‘opting-in’ all employees into their 24 weeks of parental leave – driving them to actually take their time. In just 22 business days, the team developed a suite of employee, media and social assets, including a film and language impact stud...

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Issues and Reputation Management

Azeem Rafiq anti-racism in cricket campaign

Powerscourt

Client: Azeem Rafiq

Powerscourt co-ordinated Azeem Rafiq’s campaign to expose bullying, hatred and institutional racism in cricket. Our strategy was simple – to be relentless and honest. Azeem credits the consistent media pressure for the success of this campaign and describes our support as “invaluable”. The work went far beyond press support, however, ...

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Emerging Stronger – Handling the Cat Food Recall

Arena PR

In June 2021, MPM, the owner of cat food brand Applaws, was told by the Royal Veterinary College that a Lincolnshire supplier may be the source of cases of Feline Pancytopenia, causing a number of cat fatalities. This impacted a several Applaws lines, alongside private label brands for Pets at Home and Sainsburys. Applaws and MPM had ...

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LHR Actually

The Academy

Client: Heathrow

Heathrow needed to show concerned post-pandemic passengers that the airport was fit to fly again. Working with the Love Actually film scriptwriters, we rewrote and reshot its iconic arrivals scene to reflect modern times, reminding people of the power of reunions and reassuring them of the safety measures in place. The campaign led to ...

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Project Light: Bringing 54 Ukrainian orphans to safety

Ready10

Client: Magen David Adom UK

On February 24th 2022, the world changed overnight when Russian forces invaded Ukraine. Three weeks later, after two charities had evacuated 54 Ukrainian children and their guardians to Poland, over a dozen organisations worked together to try to provide them refuge in the United Kingdom. Named Project Light, the mission was unpreceden...

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‘Hands Off The Mangrove'

W Communications

Client: Grow2Know

For Grow2Know, W Communications made an unknown West London not-for-profit front-page news by challenging a 218-year-old institution. Through a combination of forensic media planning, thought-provoking creative and unsettling messaging we were able to thrust a much-needed conversation around the lack of diversity and opportunity in mod...

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People, Agencies & Teams

Best Agency Outside London (Headquarters outside M25)

Brazen

Hello, we're Brazen, born in Manchester. In 2021, we rode the consumer revenge-spending trend with skill; we didn’t just grow back our client base but doubled it; not only returned sales to pre-pandemic levels but smashed them by +78%; and created the biggest, happiest and most rewarded team, culture and vibe we’ve ever had. Now in 202...

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Liquid

2022 has seen Liquid enter its 18th year and despite the challenges that Covid has brought, we have continued to go from strength to strength, growing by 30% during the pandemic while continuing to invest in our team, clients, working environment and causes that are important to us.

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Man Bites Dog

Based in the UK’s sustainability capital, Brighton & Hove, Man Bites Dog has a sustainable growth story to tell. With 41% revenue growth and 61% profit growth generating an industry-leading profit margin, the team’s success shines through in its growing client list of global business brands and its award-winning work on important issue...

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Rise at Seven

Have the words “creative”, “PR” and “SEO” ever appeared in the same sentence, let alone the same agency? They haven’t - until now. Meet Rise at Seven. We’re a Sheffield-based search-first PR agency using creative PR to drive demand for brands and businesses, and SEO to provide insights and optimise search traffic. It’s a new kind ...

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Tangerine

2021/22 was a seminal year for Tangerine. We grew turnover, increased YoY profit, grew from 65 to 100 people, won 6 big awards, introduced two new global household names to our portfolio and restructured the business in line with our new offer and ambitious growth plans. But, ultimately, we achieved our vision to become a truly agile ...

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WPR

It’s been an incredible year for Birmingham-based WPR. Marking a milestone anniversary, the agency launched its ambitious 30 Positive Impacts at 30 initiative — a forward-thinking approach to social responsibility pledging to deliver changes for people, planet, community, society and future. At the same time, WPR’s commitment to develo...

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New Consultancy of the Year

3THINKRS

3THINKRS is a B2B agency looking to dispel agency norms. Our People First culture saw us deliver the first open-source academy, training 80 individuals across the industry. Create a nomadic ‘Pop-Up Office’ culture for adventure and travel. Embrace individual talent needs with our ‘Work Your Own Way’ policy. We believe that wellbeing...

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56˚ North

56˚North was established at the height of the Covid pandemic, starting life with two private clients, a couple of laptops and a pair of Zoom accounts. Our vision is to create a premium boutique corporate communications and public affairs agency that can serve high growth and mid-corporate firms, as well as blue chip corporates. ...

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Capture Communications

Capture Communications was founded in October 2020 by Saskia Leuchars and Amelia Clark to help brands land better cultural connections with their audiences, through a PR, experiential and ‘tastemaker partnership’ approach. The agency launched without external funding, board level experience, heavyweight start up clients or third-party ...

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SHOOK

Welcome to SHOOK, set up to make work that shakes the world, using behaviour design and creativity. Our year two goal was “more of the same, more of the shake”: building on year one with objectives across fame, fortune, clients, people (a safe, collaborative space) and the wider planet. As we write this, we’re a month off our second bi...

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Twelve

Twelve is an agency on a mission – to drive ‘change for good’ in the health sector. Launched at the height of the pandemic from a standing start and with no financial backing, the team has drawn on their experience, strong sense of purpose, and combination of comms and creative firepower to build an impressive client base. Worki...

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Specialist Consultancy of the Year

Blurred

Blurred is a strategic and creative advisory firm designed for a world in which the lines between industries, disciplines and audiences are less clear than ever before. We focus squarely on ESGP (ESG+Purpose). We are firmly committed to work that is purpose-led and purposeful. During the period we delivered in terms of People, Plane...

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Greenhouse Communications

Effective communication is key to the response to the climate crisis. This year, we increased our staff by 50% to meet the scale and speed of the emergency. Of our 70+ campaigns, two thirds delivered global impact. We’re a Planet Positive B Corporation, this year investing £22k in projects that offset more than 20 times our carbon fo...

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Harvard

Harvard is a technology PR and marketing agency – from a team of true specialists who know the technology industry inside out. We exist to enable our clients and people to make their move. This means combining our industry expertise with a breadth of services to deliver smart, bold campaigns and programmes, enabling them to make an i...

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M&C Saatchi Sport & Entertainment

We are a leading & award-winning specialist passion point marketing agency. We help brands to be culturally relevant through the passions of sport, entertainment and culture, by establishing an authentic role and narrative for the brand, using PR to tell that story. Passions represent the cultural pillars of our society, but are s...

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Missive

Missive grew 40% to £2m, improved margins and headcount from 17 to 24. We beat the biggest Global agencies to marquee accounts; Tech Mahindra, Workday, RingCentral and VirginMediaO2. We launched new analytics and content products, a SpaceTech practice and expanded further into digital marketing. Giving back, over 50 students graduated ...

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Multicultural Marketing Consultancy

Covid and Black Lives Matter have been stark reminders of the importance of our work, bringing to the fore the vast inequalities that affect ethnic minorities in the UK. We are a multicultural PR and marketing agency. We help organisations increase their effectiveness by connecting them with target audiences in a culturally signifi...

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Young Game Changer of the Year

Adina James

Adina is a true star of the London office. She constantly exceeds expectations and manages to consistently go above and beyond the high standards she sets for herself. Whether it’s regularly securing top-tier coverage, frequently impressing clients, or serving as an integral part of the office’s committees, Adina never settles for just...

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Anthony Ou

BCW

Growing up in a low-income, immigrant household in Canada, Anthony’s upbringing has inspired his passion for purpose-led account work and giving back to disadvantaged communities outside of work. This complementary approach is what makes him a well-rounded PR practitioner and young game changer. His passion for diversity and inclusion ...

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Christina Halm

90TEN

Christina is a committed ambassador to people from under-represented/under-privileged backgrounds. She persuaded big pharma to think differently about using buzz words like ‘diversity’, challenged perceptions of the different communities they serve, and enhanced their campaign reach. An active member of the UK Black Comms network, Peop...

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Lejohn Dillon

Lejohn had to work harder – and for longer – then most to get to where he is. And he’s not wasted a moment since his first day. He has it all - drive, ambition, talent and opinion. The last one might feel at odds next the others but it’s at the core of this application. He has strong opinions and views, born from struggle, grit and ...

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Phillipa Chikwedze

Blurred

Phillipa goes the extra mile, both in and out of work. From volunteering to become a trained mental first aider to running her own podcast, interviewing senior comms professionals, she’s making her mark at Blurred but also in the wider industry. Last year she co-presented a session at BME PR Pros Winter Series on Purpose, and she’s...

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Roxy Nucu

Previously Harvard

Being progressive in PR looks very different to what it did three years ago, let alone ten. Creating campaigns and storylines which are genuinely distinctive, audience-first and newsworthy requires a new and emerging skillset. As a strategist at Harvard within the Strategy & Planning team, Roxy is expert at partnering with PR account t...

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Shanil Nayee

Harvard

Shanil Nayee is an Account Director overseeing brilliant work for clients including Fujitsu, Wunderman Thompson Commerce, MediaCom and Kalibrate. However, Shanil’s impact extends further than his clients. He’s played a huge role in reforming our approach to race and ethnicity, working on Harvard’s steering committee, since 2020. Sha...

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Sponsored by

Diversity & Inclusion Champion

Blurred

Blurred is on a mission to prove that businesses operating in this industry can deliver for People, Planet and Profit. Key to that is ensuring that everyone gets an opportunity to shine, regardless of ethnicity, gender, sexual orientation, age, religious belief or socio-economic background. We believe at our core in diversity. And not ...

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Full Fat

Born out of a shared passion for great experiences, for 10 years Full Fat has been creating purposeful consumer campaigns via insight, content, events, media and social. An agency of 22 diverse employees, in 2021 Full Fat was certified as a ‘Great Place To Work’, endorsed by 100% of the team, and representative of the agency’s commitme...

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Ketchum UK

As a pioneer of change that places DE&I at the centre of its operations, practices and client service, Ketchum has emerged as one of the most respected and influential leaders in the UK communications industry today. While many agencies talk about Diversity, Equity and Inclusion, we are doing it publicly -- from calling out the industr...

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MSL UK

MSL is a home to fresh, diverse talent. 38% of our people are from diverse, ethnic backgrounds, up from 5% in 2019. Our Gender Pay Gap has reduced to 15.5%. Our board is 60% female, and 16% from diverse ethnic backgrounds. We have introduced new inclusion policies spanning Menopause, Trans-Inclusion, Fertility, Miscarriage and Disabili...

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Gold Awards

Small Consultancy of the Year

89up

89up is Europe’s first impact agency. We campaign for great causes, build technology, tackle complex problems and inspire action. We’re one of the fastest-growing companies in Europe and have delivered some of the biggest non-profit campaigns around the world in recent years. We are now in the top two specialist agencies for the non-pr...

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Blurred

Blurred is a strategic and creative advisory firm designed for a world in which the lines between industries, disciplines and audiences are less clear than ever before. We focus squarely on ESGP (ESG+Purpose). We are firmly committed to work that is purpose-led and purposeful. During the period we delivered in terms of People, Plane...

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Fight or Flight

Founded in April 2020, Fight or Flight is a B2B PR agency located in Soho, London. Our agency’s revenues have grown 241% in the last 12 months and headcount has quadrupled from six to 24 in May 2022. We’ve won an amazing roster of clients including LinkedIn, Expedia, Sky, Trainline, DLA Piper, Nokia and Lycamobile and built creative,...

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Manifest

Manifest has reshaped the agency model and the consumer PR industry. Our work defies traditional PR, establishing a positive future, sparking important conversations and creating movements. We drive change rather than reacting to it, forging our own path to thrive through an ever-changing media and cultural landscape. This year, we f...

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Ready10

Ready10 is a stand-out industry success story since launching in 2016, bursting onto the scene with a mission to deliver best-in-class PR that answers both brand and digital objectives via its Hearts, Minds & Bottom Lines approach. Ready10 have a client roster including the likes of McDonald’s, Flora, MoneySuperMarket and Paddy Powe...

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Tin Man

Ever wonder who won Vodafone? Amazon Alexa? Magnet Kitchens? Well, hot off the press... it was us. Gone are covid-stricken tales of survival. Tin Man has had the best year in its history. We’ve seen 40% growth, 27% profit, increases of 35% headcount, 39% salaries/bonuses, we’ve won £505k+ income in the last 6 months, building the mos...

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Mid-sized Consultancy of the Year

Battenhall

Battenhall is a communications agency for the social media age. This was a year that saw Battenhall smash all of its records, with revenue growth of £1.5m to a total of £6.2m revenue in the last 12 months, 51 client wins, and our first hires in Brazil, Dubai and India – as well as massive US expansion with 300% growth in revenues and t...

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Hope&Glory

Our greatest challenge has been laurels: not resting on them. This year has been about pushing further. We’re driven by a fear of being the agency about which people say “do you remember when they were brilliant?”. We challenge mediocrity at every turn and strive to improve on every front. We set out to win better and bigger clien...

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PrettyGreen

People, Place, Purpose are at the heart of the PrettyGreen business vision & operations and in 2021 the team continued to increase time & financial investment into industry D&I and ESG initiatives, clients and team. We set out to & achieved: •Growing our business by 25%+ through sharpened offerings •Delivering 60% Less Ordinary wo...

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Taylor Herring

Taylor Herring is a creative PR agency that delivers solid business outcomes for brands through smart thinking, creativity and innovation. The agency is famous for its eye-catching, creative campaigns which generate headlines, crash social media timelines, capture the imagination and inspire action.

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The Romans

How The Romans got bigger without getting boring.

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W Communications

W Communications hit its biggest year ever in both revenue and profit, created a Web3 production division and advanced its industry-leading diversity initiative. The record-breaking period (revenue up 33 percent, profits up 36 percent) has also seen it extend its reach - launching a US office and buying and integrating a travel special...

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Large Consultancy of the Year

Brands2Life

2021 was Right Place, Right Time for Brands2Life. It was the year that we truly were The Agency for the Brands Transforming Our World. Reaching new heights across the entire business with record levels of client retention, new business and staff satisfaction.

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Grayling Communications

We’ve had a pretty special 12 months at Grayling – in fact, it’s been the best in our 27-year history. Revenue is up, profit is up and we’ve won £11.6m in new business. Most importantly, we’ve invested in our people and their wellbeing. Including the biggest upgrade in senior talent ever. We’ve invested in new client services and not o...

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Hill+Knowlton Strategies

Our goal as a communications agency is simple – to drive growth for clients, build their reputations and protect against risk. We do this by constantly innovating the future of PR, building an agency rooted in values of collaboration, commitment and equity. We invest in, train, and support our staff so that they have rewarding caree...

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Ketchum UK

Ketchum UK’s journey is a powerful work in progress: driving commercial growth, while embedding diverse and inclusive communications across every touchpoint. The opportunity for impact based on our DE&I integral approach goes far beyond a sense of corporate responsibility; it is a relentless commitment to authenticity, credibility and ...

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MSL UK

Large Agencies have a responsibility to not only deliver great work and great commercials, but also progress the industry with inclusion and innovation. Here we’re going to explore our achievements across four key agendas: Our People | Equity, Diversity and Inclusion | Our Clients and the Work | Commercial Success All of these age...

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Ogilvy PR

It’s hard to reinvent an agency that’s been around for decades... An agency everyone assumes makes (or PRs) ads... An agency with a new global structure, new CEO, new PR CEO and tons of new people… But in 2021, that new group of people built a new type of agency – on the back of an old, established name. And we did it by...

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In-house Team of the Year (Private Sector)

boohoo group

The boohoo group is a stellar portfolio of 13 British brands, serving 20m customers globally. The first Head of Corporate Affairs was appointed in Q1 2020 and the team was formed at the start of 2021. They decided to manage the first year without agency support to ensure they got under the skin of the business. Having faced some c...

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Boots UK

Since 2020, and under the leadership of a new Communications Director, Boots has been evolving its PR and Communications approach, shifting from largely reactive, press office centred activity, to a multi-discipline PR operation, combining a best-in-class media relations and press office with a new multi-channel publishing and content ...

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McDonald's UK & Ireland

Life is never quiet for the McDonald’s UK and Ireland Communications & Corporate Affairs team. Comprised of 16 communications professionals, the team is responsible for all internal, external and stakeholder activity for the business – in good times and bad. From brand social media, stakeholder and influencer engagement through to issu...

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Propertymark

Propertymark faced a crisis in reputation and decided to restructure its reputation management radically, creating a new in-house PR team from scratch. In just 12 months, the team have fulfilled and exceeded three core objectives, turned sour relationships into friendships, all whilst securing 96% more coverage at a 52% saving in cost ...

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Tideway

Tideway is the organisation behind London’s new super-sewer, a 25km tunnel deep below-ground that will lead to a cleaner, healthier river Thames for Londoners. Selling the benefits of a sewerage system to an audience that includes stakeholders and public may not sound the most interesting spark to ignite creative PR and communications....

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Virgin Atlantic

2021 started with hopes for recovery, however, ongoing travel restrictions and lockdowns impacted customer demand and the airline continued to fight for survival. We reset PR plans, guided by the mission of Virgin Atlantic’s survival. The team worked 7/7 , lobbying to open the skies, firefighting issues not only around restrictions and...

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In-house Team of the Year (Public/Third Sector)

LNER

From providing customers with reassurance to encouraging people back to rail and helping the business lead the industry in its recovery from the pandemic, LNER Communications has pulled together to deliver high quality and impactful work across media, social media, internal communications and stakeholder engagement. As if that wasn't e...

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The Content and Digital Team

Department for Transport

The Digital Content Team at the Department for Transport both creates and curates all digital content for the department. Responsible for everything that goes out across the department’s social and digital channels, the team is also regularly called on to create content for events and for internal purposes. Simply put, we have a hu...

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