People, Agencies and Teams
In-house Team of the Year (Private Sector)
British Airways
Covid-19 has devastated the aviation industry and plunged British Airways into the worst crisis in its history. Trying to tell (and sell) our story has at times felt like an impossible task, amid financial turmoil, internal restructuring, staff and union unrest, political criticism and customer confusion and anger. But despite these ch...
eBay
The past year’s events impacted the work of eBay’s in-house communications team in a significant way, disrupting the businesses on our platform and our ways of working as a function. We set out to respond to the crisis as a champion for small businesses helping them to survive and come out stronger; supporting our charity partners and ...
In-house Team of the Year (Public/Third Sector)
London North Eastern Railway (LNER)
COVID-19 has undoubtedly challenged the communications industry beyond what could ever have been imagined. For LNER’s Communications Directorate this was exacerbated even further as the newly formed team grasped the changing government guidance relating to public transport whilst communicating to our audiences, especially to those that...
Northumbria Healthcare NHS Foundation Trust
Northumbria Healthcare’s in-house communications team prides itself on informing and influencing organisational strategy, improving patient and staff wellbeing and experience, influencing and changing behaviour and positioning the trust as the best in the country. Trusted relationships - internally, locally, regionally and nationally -...
Young Game Changer of the Year
Anais Merlin
CCgroup
Anais is an all-round tech PR superstar. Joining CCgroup in 2015 as a Junior Account Executive, within five years she has risen swiftly to become Deputy Head of Telecoms. Client satisfaction on Anais’ accounts is world class and she was instrumental in winning some stellar accounts. She brings passion and positivity to all we do and it...
Alex Kolawole
APCO Worldwide
Alex Kolawole, senior associate director in APCO’s London office, is an outstanding PR professional. His PR skills are exemplary. He understands the power of a good story and is uniquely skilled at a range of communication disciplines, from media relations to digital strategy. He is laser-focused on developing game changing strategies ...
Diversity & Inclusion Champion
Ketchum UK
Ketchum UK is a force for good for our people, clients, industry, and society. We are on a mission to be the most diverse and inclusive communications agency in London; showing up every day for each other and our clients and delivering work that matters and that leaves a legacy. We believe there is a connection between the way we treat...
Blurred
Although our KPIs are set for ethnicity & gender, we go further. Our approach to diversity encompasses support across the range of protected characteristics under the 2010 equality act. Our 20-strong core team is truly diverse, in terms of ethnicity, neurodiversity, gender, sexual orientation, age, religious belief, national origin and...
Specialist Consultancy of the Year
Blurred
Against a backdrop of Covid, this time last year, we were feeling the fear. But instead of cutting costs, taking any work and simply focusing on bolstering the bank balance, we Instead leant into our values, doubled down on supporting our team, and evaluated our offer in line with our purpose. We evolved into a specialist ESGP consulta...
Greenhouse PR
Greenhouse was established with a single-minded belief in the power of PR to drive positive social and environmental change. We work exclusively with pioneering businesses, NGOs and entrepreneurs that are developing and scaling solutions, and focus on the sectors where we can create the greatest impact. We’re proud to be a ...
Best Agency Outside London
Liquid
With offices in in Birmingham, Jersey and Guernsey, Liquid has had to juggle the demands of 3 distinct operating environments, client bases and approaches to Covid over the last 12 months. In the face of adversity, Liquid has flourished, growing profits, its team and its client roster. A new strategy focusing on looking after eac...
Citypress
Citypress thrived over the last year by navigating lockdown challenges, winning new work and looking after its people like never before. In January 2021, Citypress staff became owners of the agency. Its shareholders sold a majority stake to an Employee Ownership Trust, which gives everyone a say in how Citypress is run and a sizeable s...
New Consultancy of the Year
PLAY
PLAY is the new kid on the block. We’ve brought together people from different backgrounds and career paths for a more rounded approach. In our first year, we’ve worked with a bevvy of brilliant brands including Craft Gin Club, Moonpig, MyBuilder and Pioneer Pro Audio. PLAY has navigated brands through a torrid news agenda with sharp c...
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SHOOK
Welcome to SHOOK! We launched to shake stuff up and make a difference. Our superpower is behaviour design + creativity to make ideas with impact. In year one, we’ve worked for billion-dollar market leaders, start-ups, scale-ups and household favourites. We’ve made (mock) second class stamps to #StampOutTheGap in healthcare for adults w...
Large Consultancy of the Year
The Year FleishmanHillard Fishburn dropped the F-bomb
FleishmanHillard UK
They said the agency would be dead and buried when FleishmanHillard and Fishburn merged. They were wrong. Five years on, despite Covid, 2020 was the best year on record. Financial performance outpaced the market, the work won 19 awards, 45 new joiners strapped in, scores of clients signed up and we celebrated achieving the National Equ...
Ketchum UK
Ketchum in the UK is a force for good for our people, clients, industry, and society. We strive to be the most diverse and inclusive communications agency in London, doing work that matters and leaves a legacy.
Mid-sized Consultancy of the Year
Hope&Glory
As a business, we remain an agency that sets out to confound the expectations of our sector. In our tenth year, we continue to defy convention and prove it’s possible to run a large pure-play brand agency without having to diversify into less creative arenas or let the quality of the work slip; that you can balance stand-out ideas wit...
Small Consultancy of the Year (UK fees less than £5m)
Taylor Herring
2020 was a challenging yet rewarding year. The work ranks amongst the best in our agency history and the business results defied all expectations. We co-created a new Beano for adults, normalised masks on flights and enlisted Stormzy as a Greggs influencer without paying a penny. We educated pensioners about online fraud through poetry...
Blurred
Against a backdrop of Covid - and with only 1 year of profits in the bank - we felt the fear. But instead of cutting costs, taking any old work and simply focusing on bolstering the bank balance, we Instead leant into our values, doubled down on supporting our team, and evaluated our offer in line with our purpose. Our ESGP offering in...
Campaign Techniques
Issues and Reputation Management
EASYJET TACKLES THE COVID-19 CRISIS
easyJet
Agency: Taylor Herring
The Covid-19 pandemic caused unprecedented disruption to the travel industry. This entry details a 12-month PR programme to keep easyJet front of mind during this period of uncharted territory. The year of campaigning saw the airline tackle Covid anxiety, charity fundraising, home-schooling support and female pilot recruitment - all wi...
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Pizza in the Post
Pizza Pilgrims
Agency: W Communications
Alongside Brothers Eliot and Pizza Pilgrims, we transformed an issue like no other (a £20m COVID-stricken pizza restaurant empire that couldn’t serve the public) into a reputation-defining hospitality superstar simply by turning pizza delivery on its head. Our ‘Pizza in the Post’ concept went on to match the income of five of thei...
The Best Purpose Campaign
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
Period.
Intimina
Agency: Cow
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to col...
Internal Communications and Employee Engagement
UNMUTE
Unilever
Agency: Weber Shandwick
During lockdown, cases of domestic violence have grown by 20% worldwide. Unilever wanted to do more than ‘highlight the problem’, it wanted to revolutionise corporate thinking on the issue. We used an arresting concept – silence – to highlight the key obstacle in addressing domestic violence: the fear of speaking up. From workpla...
AXA Health – Switch It
AXA Health
Agency: MSL
AXA PPP Healthcare merged three of their businesses into AXA Health, with a vision to transform into a modern, health and wellbeing partner. So how do you create a unifying experience for all employees to help their people embrace the transformation? Introducing ‘Switch It’, the platform to inspire and enable employees to ma...
Best Use of Content
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
A Love/Hate Relationship
Breast Cancer Now
Agency: Weber Shandwick
Fear around COVID-19 was preventing women from seeking medical advice and getting their breasts checked. Breast Cancer Now wanted to step up its vital efforts encouraging self-checking and get the issue back into the headlines. We talked to woman from a range of backgrounds about their experiences and turned to animation to bring ...
Best Use of Planning, Strategy and Evaluation
Pandemic, Purpose and Planet
Morrisons
Agency: The Academy
The Academy worked relentlessly to develop and deliver a PR strategy that helped Morrisons navigate its way through the pandemic and took advantage of the supermarket’s unique foodmaking and shopkeeping capabilities to deliver new products and services that had big, positive impacts for customers, the most vulnerable in society and the...
SANTANDER: SCAM SONNETS
Santander
Agency: Taylor Herring
Financial fraud is endemic. In the first half of 2020, the British public lost £55.2 million to investment scams. Fraudsters seized on growing uncertainty as the pandemic took hold - in May 2020, Santander UK recorded its highest ever volume of investment fraud claims. Our campaign was tasked with helping people spot the warning signs ...
Best Use of Creativity
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
Stop.Breathe.Think.
Snow-Camp
Agency: Alpaca Communications
Many inner-city young people that Snow-Camp work with have been involved in knife crime and the charity wanted to do something about it. Practicing mindfulness is proven to reduce gang-violence and our youth led focus group told us ‘we don’t know how to deal with how we feel’. But how do you get ‘at risk’ young people in the ...
Best Use of Celebrity or Celebrities in a Campaign
The Originals
Cadbury
Agency: Golin
We changed the conversation of elderly loneliness to a more positive one, focussing on the potential stories you could discover if you were to start a conversation with an elderly person. To dramatize our message, we gave world famous centenarian, Captain Sir Tom Moore, a new mission – become the UK’s oldest podcast host. In his podcas...
Fabric of the Community
Grenfell Athletic FC
Agency: W Communications and Brothers & Sisters
A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galv...
Best Use of a Small Budget (Under £30,000)
Fabric of the Community
Grenfell Athletic FC
Agency: W Communications and Brothers & Sisters
A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galv...
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Weetabix 'n' Beanz x Frank
Weetabix
Agency: Frank
How one tweet sparked a social media furore, 600-brand pile on, 1,000+ media mentions, TV breakfast show live trial, a House of Commons debate and Saturday night prime-time TV mention. Weetabix recalibrated the ever-popular conversation starter – unusual food combinations – by injecting controversy and humour, suggesting Heinz Bak...
Best PR Event
SAMSUNG ELECTRONICS UK: ‘COLOURS OF CARNIVAL’ - A DIGITAL CELEBRATION
Samsung Electronics UK
Agency: Taylor Herring
In 2020, Samsung leveraged their technology to bring the Notting Hill Carnival to life virtually during the pandemic. The work resulted in the most engaging event in Carnival’s 54-year history. The campaign was rooted in Samsung UK becoming a partner of Carnival; creating content to showcase Carnival virtually for the very first-time u...
Everyone Together
Sky Arts
Agency: Hope&Glory
In the midst of a pandemic, we created mass-participation art to show that, in spite of the challenges the culture sector faces, art can thrive. The campaign, undertaken to support the launch of Sky Arts on Freeview, was a stand-out moment not just in marketing terms, but in terms of its cultural impact. Over 500 pieces of br...
Best Integrated Campaign
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
TfL x PlayStation 5: London Underground takeover launches PlayStation 5
PlayStation
Agency: Red Consultancy
PlayStation partnered with Transport for London for a PR-led integrated execution that drove mass consumer awareness for the UK launch of the PlayStation 5. A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation’s own brand iconography: the four shape...
Best Influencer Marketing Campaign
PUMA - Suede Music, For All Time
PUMA
Agency: MSL
The PUMA Suede has been appearing on the feet of icons and game changers in culture since 1968. Its classic lines and iconic fabric have helped Suede stand the test of time, decade after decade. But how do you re-launch something to a new audience, when it’s been around for years? The answer - Suede Music. An integrated music platfor...
Fast and Slow
Sports Direct
Agency: The Romans
You know the brief that every sports brand issues in March about getting your summer body ready? How about talking to the 5M+ British Muslim community instead? After all, it’s the Holy month of Ramadan. So we created a month long fitness programme for the UK’s biggest sports retailer to help those fasting stay healthy and demonst...
Campaign Sectors
Technology
LinkedIn Changemakers
Agency: Brands2Life
Social media can be a minefield of negativity; a difficult place to have honest conversations about topics that matter. LinkedIn wanted to address this head on, to help drive paradigm shifts in working culture and related conversations that are often taboo but are also unprecedentedly important to society at large. Brands2Life cr...
Future Seascapes
Lloyd's Register
Agency: The Romans
Shipping. The mode of transport that no one ever thinks about. But which accounts for 90% of world trade and a billion tonnes of CO2 per year. How to reduce this figure? By looking to the past of course. After all, up until 1886, every ship in human history had been entirely carbon neutral. So, we took famous artistic seascapes f...
Public Sector
Space Oddity
The Royal Mint with Hope&Glory
In 2020 The Royal Mint launched its new brand positioning as “The Original Maker” and set out to broaden the appeal of its collections by launching the Music Legends series. We needed to take the series of out the coin collecting media and into the mainstream. Hence the “Space Oddity”. This campaign drove an extraordinary 36...
Fail. Learn. Win.
The British Army
Agency: Karmarama Part Of Accenture Interactive
To understand our audience we conducted research that revealed stark truths. 81% of young people admitted they don’t achieve their goals because of a fear of failure. We kept this insight at the heart of our strategy, demonstrating that the Army provides a safe place to fail and that to join you aren’t expected to be perfect, just will...
Public Affairs
APPG on Beauty, Aesthetics and Wellbeing: #notalaughingmatter
APPG on Beauty, Aesthetics and Wellbeing
Agency: Dentons Advisers Group Interel
Throughout the pandemic, the UK’s beauty and wellness industry has been one of the worst off with entire swathes the industry forced to close again and again with no access to income, while thousands of jobs and businesses were on the line. We faced the uphill battle of making political decision makers take seriously an industry ...
Stamp Out The Gap
SHOOK
Adults with Cerebral Palsy don’t get joined-up healthcare like people with other lifelong health conditions. NICE guidelines recommending care parity were published three years ago. They still haven’t been adopted. Sounds like it should be illegal? It’s not. People with CP are treated like second class citizens. ...
Not-for-Profit
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
Fabric of the Community
W Communications and Brothers & Sisters
Agency: W Communications and Brothers & Sisters
A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galv...
Marketing Communications: FMCG, Health, Beauty, Retail and Fashion
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Weetabix 'n' Beanz x Frank
Weetabix
Agency: Frank
How one tweet sparked a social media furore, 600-brand pile on, 1,000+ media mentions, TV breakfast show live trial, a House of Commons debate and Saturday night prime-time TV mention. Weetabix recalibrated the ever-popular conversation starter – unusual food combinations – by injecting controversy and humour, suggesting Heinz Bak...
Aldi Hunger Monster
Aldi
Agency: BCW Global (London office)
Aldi exposed the stark realities of children living with hunger by creating ‘The Hunger Monster’, an animation by children’s illustrator Lisa Stickley and narrated by Marcus Rashford, personifying hunger, bringing to life it’s devastating effects. The Aldi Hunger Monster captured the hearts of the nation. Viewed over 1.88million t...
Marketing Communications: Sport & Entertainment, Arts & Media
Fast and Slow
Sports Direct
Agency: The Romans
You know the brief that every sports brand issues in March about getting your summer body ready? How about talking to the 5M+ British Muslim community instead? After all, it’s the Holy month of Ramadan. So we created a month long fitness programme for the UK’s biggest sports retailer to help those fasting stay healthy and demonst...
Fabric of the Community
Grenfell Athletic FC
Agency: W Communications and Brothers & Sisters
For Grenfell Athletic, an unknown community-focused Sunday League football club, W created a poignant kit before calling upon a squad of 72 luminaries from Tom Cruise to England Captain Harry Kane, to get behind a supportive and empowering team set up out of tragedy. Our costless, clever and compassionate blend of Sport & Entertai...
Marketing Communications: Travel, Leisure, Lifestyle and Hospitality
EASYJET TACKLES THE COVID-19 CRISIS
easyJet
Agency: Taylor Herring
The Covid-19 pandemic caused unprecedented disruption to the travel industry. This entry details a 12-month PR programme to keep easyJet front of mind during this period of uncharted territory. The year of campaigning saw the airline tackle Covid anxiety, charity fundraising, home-schooling support and female pilot recruitment - all wi...
EweTube
Premier Inn
Agency: Golin
To bring to life Premier Inn’s ‘Rest Easy’ brand platform, Golin helped the nation switch their sleep-disrupting bedtime viewing habits with the launch of Ewetube. Yorkshire Shepherdess, Amanda Owen, and her flock reimagined audiences’ favourite shows and films, supported by our resident sleep expert. From the Queens Lambit to Good Woo...
Marketing Communications: Automotive and Transport
Future Seascapes
Lloyd's Register
Agency: The Romans
Shipping. The mode of transport that no one ever thinks about. But which accounts for 90% of world trade and a billion tonnes of CO2 per year. How to reduce this figure? By looking to the past of course. After all, up until 1886, every ship in human history had been entirely carbon neutral. So, we took famous artistic seascapes f...
THE LONELY HUMAN
DIRECT LINE
Agency: TALKER TAILOR TROUBLE MAKER
With cars off the road, Direct Line applied its “We’re on it” ATL to focus on people doing extraordinary work during the pandemic. As a long-term partner of Pride in London, we chose to highlight LGBT+ Switchboard, a literal lifeline for queer people over the festive period, after it was reported that LGBT+ people were feeling loneline...
Healthcare: Ethical & OTC Consumer
Period.
Intimina
Agency: COW
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to col...
‘Wear a Bloody Mask’ – a public service message to encourage mask use
Wise Protec
Agency: Ready10
Tech innovators Wise Protec developed & launched a new face mask which destroyed 99.5% of the COVID-19 virus on contact. We were briefed to drive brand awareness by communicating the product’s unique ‘anti-viral’ capabilities. At that time, the UK was one of the slowest European markets to adopt mask use, affecting ...
City & Corporate Communications
Headland - Taking TikTok to the Heart of Culture
TikTok
Agency: Headland Consultancy
Headland began working with TikTok UK as it was entering a period of rapid growth, while facing intense scrutiny. Our brief was to tackle misconceptions, build its reputation and create an environment for growth. We set out to create and implement a reputation campaign that put TikTok at the heart of British culture. This involved a ri...
Change The Weather
E.ON
Agency: ENGINE MHP + Mischief
Change The Weather has been a game changer for E.ON’s corporate reputation. It has succeeded in creating a leadership position for the brand around the topical and important issue of air pollution, and greatly strengthened E.ON’s appeal among corporate and consumer audiences. Not only that, but the campaign has had a tangible impa...
Financial Services
SANTANDER: SCAM SONNETS
Santander
Agency: Taylor Herring
Financial fraud is endemic. In the first half of 2020, the British public lost £55.2 million to investment scams. Fraudsters seized on growing uncertainty as the pandemic took hold - in May 2020, Santander UK recorded its highest ever volume of investment fraud claims. Our campaign was tasked with helping people spot the warning signs ...
The Savage Short
Santander
Agency: The Romans
You know that bit in The Big Short? The famous bit where Margot Robbie explains the financial crash while sipping champagne in a bath for some reason? We reshot it. But with footballing legend Robbie Savage explaining Safe Account Fraud instead. Both Margot and Savage have long blonde hair. Both are called Robbie. What’s not to like?
Best International Campaign
New Realities
Lenovo
Agency: 3 Monkeys Zeno
New Realities is a 360-degree global short-film series that uses the power of virtual reality to step into the world of 10 extraordinary young women in 10 different countries.
Period.
Intimina
Agency: COW
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to col...
B2B Campaign
Getting the world travelling safely again
Collinson
Agency: Golin
As the travel industry came to a pandemic-induced standstill, Collinson had a solution: airport testing. The problem? Few people knew Collinson, and even fewer people understood testing. We boldly embarked upon a global PR programme that secured industry support, drove public awareness, and changed Government perception of testing effi...
Plastock The ‘Tube Tube’: the first 360-degree face shield for nervous commuters
Plastock
Agency: Ready10
Pre-pandemic, Plastock made retail sales units. When lockdown hit, shops shut, orders dried up and a change in business model was needed. When Plastock started making protective screens, they asked Ready10 to drive awareness and to “create something crazy”. And so we did. The Tube Tube was a 360-degree mobile, protective plastic...
Hall of Fame
Hall of Fame
Clare Parsons and Tony Langham
The 2021 inductees to the PRWeek UK Hall of Fame are Clare Parsons and Tony Langham, the co-founders of Lansons.It is the first time a duo has been inducted into the Hall of Fame, but Clare Parsons and Tony Lanham are inseparable as a couple and jointly responsible for the long-term success, reputation and progressive culture of this 3...
