People, Agencies and Teams
In-house Team of the Year (Private Sector)
British Airways
Covid-19 has devastated the aviation industry and plunged British Airways into the worst crisis in its history. Trying to tell (and sell) our story has at times felt like an impossible task, amid financial turmoil, internal restructuring, staff and union unrest, political criticism and customer confusion and anger. But despite these ch...
eBay
The past year’s events impacted the work of eBay’s in-house communications team in a significant way, disrupting the businesses on our platform and our ways of working as a function. We set out to respond to the crisis as a champion for small businesses helping them to survive and come out stronger; supporting our charity partners and ...
Barclaycard
As Covid-19 ensured, we protected our brand with unwavering resolve; demonstrating Barclaycard’s pivotal role during crisis.We elevated our data as the bellwether on consumer spending, created a Barometer to pulse-check economic recovery, uncovered the ‘Age of Insperience’ and ‘Super Subscriber’ consumer trends, and won customers direc...
M&S
The M&S Corporate Comms team only came together in its current structure in Autumn 2019 and entered into the pandemic as a forming team, with recruitment still underway and a number of new joiners arriving through the height of the crisis. But despite this, both those that have recently joined the team - particularly since March – and ...
RVU
With money-saving and being a consumer champion at the core of the Uswitch brand, the team recognised that Uswitch could really help people during the pandemic. The Uswitch PR team quickly pivoted its strategy and created new campaigns to highlight a diverse range of money-saving opportunities for identified personas. All campaigns con...
Virgin Media
Virgin Media’s small but mighty External Communications team has punched well above its weight following an exceptionally busy year.The team was instrumental in helping the company adapt to Covid-19 with significant crisis comms and customer support measures, and created campaigns to demonstrate how Virgin Media was keeping the nation ...
In-house Team of the Year (Public/Third Sector)
London North Eastern Railway (LNER)
COVID-19 has undoubtedly challenged the communications industry beyond what could ever have been imagined. For LNER’s Communications Directorate this was exacerbated even further as the newly formed team grasped the changing government guidance relating to public transport whilst communicating to our audiences, especially to those that...
Northumbria Healthcare NHS Foundation Trust
Northumbria Healthcare’s in-house communications team prides itself on informing and influencing organisational strategy, improving patient and staff wellbeing and experience, influencing and changing behaviour and positioning the trust as the best in the country. Trusted relationships - internally, locally, regionally and nationally -...
British Medical Association
COVID-19 has represented an unprecedented challenge for the medical profession and therefore the British Medical Association. Like many organisations our offices closed, and staff were given short notice to the switch to home-working at the beginning of March 2020. However the pandemic represented a much more profound challenge for the...
Dogs Trust
As well as the year of COVID-19, 2020 was the year of the dog. The nation faced a 'puppy pandemic' and Dogs Trust were ready to respond with help and advice. The charity also launched a new campaign based on modelling from the 2008 recession to establish why it was important to support the charity, and to help dog owners in need. This ...
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Macmillan Cancer Support
The number of people with cancer is growing and there has never been a more critical time to prioritise cancer care. Against a backdrop of a pandemic, Macmillan’s National PR team worked diligently to ensure the organisation’s vital messages were still heard, and that the charity’s voice was still trusted. Using a clear strategy and a ...
Medicines & Heathcare products Regulatory Agency
As a critical public health organisation, we found ourselves at the heart of the national response to COVID-19, so had to quickly mobilise our team.Increasing confidence in vaccine approvals and driving side-effects reporting to our Yellow Card reporting site was our focus. Our media and stakeholder engagement campaign was pivotal in m...
Young Game Changer of the Year
Anais Merlin
CCgroup
Anais is an all-round tech PR superstar. Joining CCgroup in 2015 as a Junior Account Executive, within five years she has risen swiftly to become Deputy Head of Telecoms. Client satisfaction on Anais’ accounts is world class and she was instrumental in winning some stellar accounts. She brings passion and positivity to all we do and it...
Alex Kolawole
APCO Worldwide
Alex Kolawole, senior associate director in APCO’s London office, is an outstanding PR professional. His PR skills are exemplary. He understands the power of a good story and is uniquely skilled at a range of communication disciplines, from media relations to digital strategy. He is laser-focused on developing game changing strategies ...
Alice Neave
Finsbury Glover Hering
Alice Neave is an Associate Director at Finsbury Glover Hering, a global strategic communications and public affairs consultancy. She has progressed quickly at the firm, using her background in digital advertising to bring a fresh, innovative approach to corporate communications. She has been instrumental to establishing a new Campaign...
Charlie Price
The Golin Group
Throughout my career it’s been a privilege to speak with people about their conditions or work on brands that have ground-breaking science which will really change therapeutic areas. This is why I love helping pharma clients push boundaries and do exciting work that represents the incredible advances they make. I also care deeply about...
Megan Davies
Belle Public Relations
Megan Davies’ passion and commitment to the PR industry is second to none. This is reflected by her unrivalled results and rapid growth. Megan’s professional progression at Belle PR has been nothing short of outstanding, as is her unique combination of talent, intelligence and humility. Her business acumen is well beyond her years [28]...
Diversity & Inclusion Champion
Ketchum UK
Ketchum UK is a force for good for our people, clients, industry, and society. We are on a mission to be the most diverse and inclusive communications agency in London; showing up every day for each other and our clients and delivering work that matters and that leaves a legacy. We believe there is a connection between the way we treat...
Blurred
Although our KPIs are set for ethnicity & gender, we go further. Our approach to diversity encompasses support across the range of protected characteristics under the 2010 equality act. Our 20-strong core team is truly diverse, in terms of ethnicity, neurodiversity, gender, sexual orientation, age, religious belief, national origin and...
Manifest
Diversity isn’t an add-on for us, its integral to our successes as an agency. It’s led to the creation of some of our best, most innovative work. More importantly, it has helped us build the best, most talented team of people in the UK. Yes, that’s official. A team-wide effort in ensuring there are no barriers to career develo...
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Media House
Media House is now one of the leading, UK-based PR/ Marketing agencies to champion diversity and diverse representation in the global mainstream, having now also extended our footprints to multiple international territories. Visionary and pioneering in our campaigns, we work with global clients for whom our campaigns continue to set ne...
MSL
“Male, Pale and Stale.” An early 2019 Glassdoor review describing MSL UK. Ouch. Under new leadership since September 2019, MSL is now a proud home to fresh, diverse talent, with 25% of our people from diverse ethnic backgrounds. We’ll keep striving for more and at least the 41% London benchmark. We focused on creating an enti...
Specialist Consultancy of the Year
Blurred
Against a backdrop of Covid, this time last year, we were feeling the fear. But instead of cutting costs, taking any work and simply focusing on bolstering the bank balance, we Instead leant into our values, doubled down on supporting our team, and evaluated our offer in line with our purpose. We evolved into a specialist ESGP consulta...
Greenhouse PR
Greenhouse was established with a single-minded belief in the power of PR to drive positive social and environmental change. We work exclusively with pioneering businesses, NGOs and entrepreneurs that are developing and scaling solutions, and focus on the sectors where we can create the greatest impact. We’re proud to be a ...
Broadcast Revolution
Launched July 2019 as a specialist consultancy with a vision to redefine our sector. Ensuring that Broadcast becomes a strategic priority for brands, that we facilitate a two-way relationship with broadcasters and make a positive contribution to society. We have achieved fee income in the past 12 months of over £1.3 million. Our cultur...
Grayling Engage
In an unprecedented year when in-person consultations were impossible, Grayling Engage (GE) changed the game. The specialist stakeholder, community and digital consultation and engagement practice built platform EngageOnline to support clients to hold consultations virtually, with no need for an external tool or supplier. Not on...
LOTUS
This time last year we never thought we’d be submitting an entry for ‘Best Specialist Agency’ when our specialism is travel and Covid had caused a global travel shutdown. However, LOTUS has thrived in Covid, making bold hires in the SMT, empowering and rewarding our team and differentiating the business through investment, agility and...
Vested
Vested is a specialist financial services integrated communications consultancy. Year three for the UK business was a huge success - despite operating in the midst of the global pandemic. We achieved 47% growth; earned £1.56m in income; hit number 156 in the PRWeek agency league table and added amazing clients to our roster from Linked...
Best Agency Outside London
Liquid
With offices in in Birmingham, Jersey and Guernsey, Liquid has had to juggle the demands of 3 distinct operating environments, client bases and approaches to Covid over the last 12 months. In the face of adversity, Liquid has flourished, growing profits, its team and its client roster. A new strategy focusing on looking after eac...
Citypress
Citypress thrived over the last year by navigating lockdown challenges, winning new work and looking after its people like never before. In January 2021, Citypress staff became owners of the agency. Its shareholders sold a majority stake to an Employee Ownership Trust, which gives everyone a say in how Citypress is run and a sizeable s...
Conscious Communications
Conscious Communications is located in Cambridge, crowned the UK’s most unequal city for three years running. Our objective in founding the agency in 2012 was to be a force for good and to use our public relations expertise to have a positive social impact, by addressing inequalities, creating opportunities, and helping to drive social...
Smarts
Founded in Holywood, Co. Down in 1990, Smarts has grown from a local Northern Irish traditional PR agency into an international, integrated consumer agency. Now in our 31st year, our focus is on servicing global accounts for some of the world’s most recognisable brands, delivering work in over 56 countries across our five offices. ...
Tribera
We are Tribera. An award winning content first agency based in Birmingham, and we build engaged audiences for brands using performance driven content. Tribera are content extra which means we offer everything to help clients maximise their content and expand their brand and more. We do this by offering a full-service creative team wh...
New Consultancy of the Year
PLAY
PLAY is the new kid on the block. We’ve brought together people from different backgrounds and career paths for a more rounded approach. In our first year, we’ve worked with a bevvy of brilliant brands including Craft Gin Club, Moonpig, MyBuilder and Pioneer Pro Audio. PLAY has navigated brands through a torrid news agenda with sharp c...
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SHOOK
Welcome to SHOOK! We launched to shake stuff up and make a difference. Our superpower is behaviour design + creativity to make ideas with impact. In year one, we’ve worked for billion-dollar market leaders, start-ups, scale-ups and household favourites. We’ve made (mock) second class stamps to #StampOutTheGap in healthcare for adults w...
Boldspace
Boldspace is a bold new agency model built for challenger brands and ambitious businesses on a mission, fusing the most advanced analytics with the finest creative minds to make an objective, positive impact. The agency won more than 20 clients in its first year, from well-funded start-ups like Exizent and Onko to large established bra...
Broadcast Revolution
Launched July 2019 with a vision to redefine our sector. Ensuring that Broadcast becomes a strategic priority for brands, that we facilitate a two-way relationship with broadcasters and make a positive contribution to society. We have achieved fee income in the past 12 months of over £1.3 million. Our culture has allowed us to thrive a...
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Fight or Flight
Fight or Flight is a privately owned boutique B2B comms agency launched on 28 April 2020. It's owned by Charlie Meredith-Hardy, David Woodward and Joe Walton who previously ran Weber Shandwick’s B2B and technology practice for four years before breaking away to start their own firm.We believe the battle for attention is getting tougher...
Hard Numbers
73% of start-ups invest in PR because they want to generate sales. As an industry, we’ve integrated everything that leads to sales apart from the discipline of sales itself. So Hard Numbers launched with two promises to its clients. 1) By integrating PR and sales we will spend your money better than any other agency. 2) With our best-i...
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Red Lion
Red Lion was started on the cusp of a pandemic; with the belief that brands on a quest for growth could be better served. For all the rhetoric, large agencies often don’t provide the attention they deserve, while smaller agencies lack the infrastructure to deliver the impact needed for cut-through. Our approach landed household names ...
Large Consultancy of the Year
The Year FleishmanHillard Fishburn dropped the F-bomb
FleishmanHillard UK
They said the agency would be dead and buried when FleishmanHillard and Fishburn merged. They were wrong. Five years on, despite Covid, 2020 was the best year on record. Financial performance outpaced the market, the work won 19 awards, 45 new joiners strapped in, scores of clients signed up and we celebrated achieving the National Equ...
Ketchum UK
Ketchum in the UK is a force for good for our people, clients, industry, and society. We strive to be the most diverse and inclusive communications agency in London, doing work that matters and leaves a legacy.
Brands2Life
In our 20th year ,despite everything, Brands2Life stayed true to our employee-centric ethos and values. We became a majority owned employee trust, the largest in UK PR, giving all our staff an indirect stake in the business. We achieved a 20% profit increase; ran some of our most successful force-for-good campaigns ever, including Link...
ENGINE MHP + Mischief
This was the year we decided we couldn’t let Covid define our destiny - or uncertainty derail our plans. We resolved to take risks and focus on future, so that when the pandemic passed, we would come out stronger. As a result, it was the year we took MHP + Mischief to the next level.
Grayling Communications
In a challenging and unprecedented year, Grayling has not only increased revenues but also the numbers it employs. The agency has invested heavily in diversity and inclusion, tripled the amount of mental health provision available and won PRWeek's Best Places to Work (Large Agency). For its clients, Grayling has ensured business contin...
Headland Consultancy
It’s been another big year for Headland. We saw double digit growth in all four areas of our offer. In total, our revenue increased by 24% and profit by 64%. We won 43 new clients, including Premier Foods, Lego Foundation, WeWork, Nutmeg, Trainline and Shopify. Many of our clients asked for additional types of work from Headland, inclu...
Mid-sized Consultancy of the Year
Hope&Glory
As a business, we remain an agency that sets out to confound the expectations of our sector. In our tenth year, we continue to defy convention and prove it’s possible to run a large pure-play brand agency without having to diversify into less creative arenas or let the quality of the work slip; that you can balance stand-out ideas wit...
BECG
Our focus this year was acquisition rather than organic growth, driven by a clear focus on adding and improving client service alongside new services and product support. We also focused on our people, their professional development, and wellbeing - putting protective measures in place to protect staff and clients as part of our COVID ...
Lansons
Lansons is a leading reputation management consultancy. Lansons was founded with clear purpose: to do great work for clients; strive to be a fantastic place to work for our people; and make a positive contribution to society. We have created a moral and ethical foundation for our business and all those connected to it – our people, cl...
Virgo Health
Over a year ago we set up home offices, worked out how to get on the servers and even found Teams Calls novel and amusing. We learnt how to juggle family, pets, home life, home school, deadlines and so much more. In the year that saw us more isolated from our friends, family and work colleagues than ever before, Virgo’s ethos ‘Being Hu...
W Communications
Having successfully navigated through an unpredictable first three months of lockdown ensuring the people and business were not only safe but in rude health, with revenue up 12%, W realised that, with the world turned upside down and no end in sight, they would need to turn their business planning upside down. In the last year we've de...
Small Consultancy of the Year (UK fees less than £5m)
Taylor Herring
2020 was a challenging yet rewarding year. The work ranks amongst the best in our agency history and the business results defied all expectations. We co-created a new Beano for adults, normalised masks on flights and enlisted Stormzy as a Greggs influencer without paying a penny. We educated pensioners about online fraud through poetry...
Blurred
Against a backdrop of Covid - and with only 1 year of profits in the bank - we felt the fear. But instead of cutting costs, taking any old work and simply focusing on bolstering the bank balance, we Instead leant into our values, doubled down on supporting our team, and evaluated our offer in line with our purpose. Our ESGP offering in...
Manifest
Manifest is an independent agency that has reshaped not just the agency model, but the consumer PR industry.Starting from scratch in 2009 with no clients, no investment and no reputation, the business has grown on the back of exceptional creative work and innovation.Characterful, driven and often outspoken, Manifest now incorporates 5 ...
Ready10
Ready10 is the small agency that’s trusted by big brands and a stand-out consumer PR success story of the last five years.Last year we were the UK’s fastest-growing independent consultancy and we are the youngest agency in the 2021 PR Week Consumer Top 50. We have a retained client roster that includes the likes of McDonald’s, Moneysup...
The Romans
2021. The totally bizarre year where we doubled our headcount during lockdown, won 20 new clients and still made the best work in the game.
Campaign Techniques
Issues and Reputation Management
EASYJET TACKLES THE COVID-19 CRISIS
easyJet
Agency: Taylor Herring
The Covid-19 pandemic caused unprecedented disruption to the travel industry. This entry details a 12-month PR programme to keep easyJet front of mind during this period of uncharted territory. The year of campaigning saw the airline tackle Covid anxiety, charity fundraising, home-schooling support and female pilot recruitment - all wi...
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Pizza in the Post
Pizza Pilgrims
Agency: W Communications
Alongside Brothers Eliot and Pizza Pilgrims, we transformed an issue like no other (a £20m COVID-stricken pizza restaurant empire that couldn’t serve the public) into a reputation-defining hospitality superstar simply by turning pizza delivery on its head. Our ‘Pizza in the Post’ concept went on to match the income of five of thei...
Cracking down on pandemic profiteering
eBay
Fuelled by fear and uncertainty, consumers picked supermarket shelves clean at Covid-19’s outset. The panic-buying led to opportunistic sellers taking to eBay to profiteer. This led to eBay’s press office being inundated with media enquiries. eBay’s in-house comms team, in partnership with Launch, set out to deal with this rapid increa...
Let's Do London
London & Partners
Agency: The Romans
Sadiq Khan hired us to show the world that London’s devastated but not defeated retail and hospitality sector were open again and ready to serve the capital. . So we got a load of nurses, cabbies, celebrities and the Mayor himself to take over TfL tannoys and use underground announcements to tell the world what what they’re missin...
Navigating a Media Storm to Support British Business
British Business Bank
Agency: ENGINE MHP
In March 2020, with Covid-19 spreading around the world, the role of the Bank was transformed when the Chancellor announced a range of fiscal measures to respond to the impending economic crisis. With just 12 days to achieve what would normally take six months, the Bank launched the Coronavirus Business Interruption Loan Scheme (CBI...
Subway – It’s 100% tuna
Subway
Agency: MSL
It started with a claim that Subway’s tuna wasn’t fish. A fishy lawsuit which quickly received coast to coast coverage in the USA due to the sensational headlines as sub editors had a field day. Twenty-four hours later, the news swam to the UK and beyond. This was the start of a tail which was flipped on its head as Subway fought bac...
The Best Purpose Campaign
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
Period.
Intimina
Agency: Cow
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to col...
Aldi Hunger Monster
Aldi
Agency: BCW Global (London office)
Aldi exposed the stark realities of children living with hunger by creating ‘The Hunger Monster’, an animation by children’s illustrator Lisa Stickley and narrated by Marcus Rashford, personifying hunger, bringing to life it’s devastating effects. The Aldi Hunger Monster captured the hearts of the nation. Viewed over 1.88million tim...
National Day of Reflection
Marie Curie PR team and Markettiers4dc
Marie Curie roused the nation for the UK’s first National Day of Reflection. On 23 March 2021, broadcasters stopped to mark a minute’s silence and the topic of grief and bereavement was top of the agenda. Backed by Royalty, political leaders and celebrities this was the end of life charity’s most ambitious and successful far-reaching c...
Our One Home
Fauna & Flora International
Agency: Weber Shandwick
The way we care for our planet has never been in sharper focus, and at this crucial moment in human history, Fauna & Flora International (FFI) wanted to change the way conservation is funded and call on governments and businesses to commit $500 billion to nature conservation worldwide. The NGO needed a launch platform to mobilise the p...
The Originals
Cadbury
Agency: Golin
We changed the conversation of elderly loneliness to a more positive one, focussing on the potential stories you could discover if you were to start a conversation with an elderly person. To dramatize our message, we gave world famous centenarian, Captain Sir Tom Moore, a new mission – become the UK’s oldest podcast host. In his podcas...
Shortlisted:
Internal Communications and Employee Engagement
UNMUTE
Unilever
Agency: Weber Shandwick
During lockdown, cases of domestic violence have grown by 20% worldwide. Unilever wanted to do more than ‘highlight the problem’, it wanted to revolutionise corporate thinking on the issue. We used an arresting concept – silence – to highlight the key obstacle in addressing domestic violence: the fear of speaking up. From workpla...
AXA Health – Switch It
AXA Health
Agency: MSL
AXA PPP Healthcare merged three of their businesses into AXA Health, with a vision to transform into a modern, health and wellbeing partner. So how do you create a unifying experience for all employees to help their people embrace the transformation? Introducing ‘Switch It’, the platform to inspire and enable employees to ma...
BT Genuine Connections
BT Group
Agency: Blurred
BT employees are proud to work for BT, but they don't always advocate for the company to friends and family. The question posed to Blurred was 'how do we drive advocacy among our colleagues?'. BT wanted to build a 100,000-strong team of advocates, united around a common culture and its purpose to ‘connect for good’. The solution ...
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Lloyds Banking Group Internal Communications team
Lloyds Banking Group
Through the pandemic, Lloyds Banking Group's Internal Communications team has worked with creativity, flexibility and empathy to ensure colleagues were informed engaged and inspired through a period of unprecedented change. Utilising insight and analysis to understand what mattered most to colleagues, they built a creative and engaging...
O2
Every business has faced unprecedented adversity over the past year. But what makes O2’s IC team stand out is how we responded. Despite internal budget reductions, unequalled demand for services and a merger on the horizon, we’ve beaten the odds. Our simple strategy engaged the entire workforce, enabling it to act with the agility and ...
Best Use of Content
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
A Love/Hate Relationship
Breast Cancer Now
Agency: Weber Shandwick
Fear around COVID-19 was preventing women from seeking medical advice and getting their breasts checked. Breast Cancer Now wanted to step up its vital efforts encouraging self-checking and get the issue back into the headlines. We talked to woman from a range of backgrounds about their experiences and turned to animation to bring ...
A Shave Too Close
Lloyds Bank
Agency: Grayling
As part of Lloyds Bank's ongoing commitment to fighting fraud, Grayling used an innovative content approach to raise awareness of men's overconfidence for spotting financial scams. The A Shave Too Close campaign was an original social experiment where customers at a London barbers were confronted - on film - with personal details fr...
BeanOLD
Beano Studios
Agency: Taylor Herring
In November 2020, Beano offered up its irreverent style of humour to adults for the first time in over eight decades. A special edition, pull-out inside the comic titled ‘BeanOLD’ cast a satirical gaze on the key events and public figures of 2020. The campaign represented the most disruptive evolution in the Beano’s 83-year history and...
Break Over-Reliance
AstraZeneca
Agency: Real Chemistry
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality. Real Chemistry's disruptive creative emerged from the simple idea that blue reliever inhalers a...
Raise The Woof!
Tails.com
Agency: ENGINE Mischief
Approaching Christmas 2020 Tails.com was in a challenging place as a business. Despite growing a loyal fanbase it was yet to achieve market leadership. Also, it was having its heels nipped increasingly by new competitors. Christmas was the perfect opportunity to steal headlines, share of voice and the nation’s pet-loving hearts. That’s...
Best Use of Planning, Strategy and Evaluation
Pandemic, Purpose and Planet
Morrisons
Agency: The Academy
The Academy worked relentlessly to develop and deliver a PR strategy that helped Morrisons navigate its way through the pandemic and took advantage of the supermarket’s unique foodmaking and shopkeeping capabilities to deliver new products and services that had big, positive impacts for customers, the most vulnerable in society and the...
SANTANDER: SCAM SONNETS
Santander
Agency: Taylor Herring
Financial fraud is endemic. In the first half of 2020, the British public lost £55.2 million to investment scams. Fraudsters seized on growing uncertainty as the pandemic took hold - in May 2020, Santander UK recorded its highest ever volume of investment fraud claims. Our campaign was tasked with helping people spot the warning signs ...
ENO X Uber: Drive-in Opera
Uber
Agency: Hope&Glory
We needed to support Uber’s on-going brand re-appraisal. Through research and insight, we established that our key Opinion Elite audience most wanted to see brands support the culture sector. From that was born a partnership with ENO to create “Drive and Live”: drive-in performances of La Boheme. Post-campaign research showed tha...
ThankYouPostie
notonthehighstreet
Agency: Fanclub PR
Fanclub celebrated and searched for the nation’s most loved posties who kept us connected in 2020, for notonthehighstreet. Result? 20,000 nominations, of which almost 1 in 2 went on to make a purchase on site.
Visa Where You Shop Matters
Visa
Agency: Grayling
With small, independent businesses hit hardest by the pandemic, Visa asked Grayling to deploy an earned-led, but integrated, campaign across traditional and digital media to respond to the crisis... offering support, advice and practical help to enable SMEs to trade online, while encouraging consumers to shop local more often. Eigh...
Best Use of Creativity
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
Stop.Breathe.Think.
Snow-Camp
Agency: Alpaca Communications
Many inner-city young people that Snow-Camp work with have been involved in knife crime and the charity wanted to do something about it. Practicing mindfulness is proven to reduce gang-violence and our youth led focus group told us ‘we don’t know how to deal with how we feel’. But how do you get ‘at risk’ young people in the ...
Bombay Sapphire Supermarket
Bombay Sapphire
Agency: Ogilvy PR with AMV BBDO and the Design Museum
The pandemic forced us to make decisions on what we deem essential. The arts & culture sector was deprioritised. Galleries and museums were forced to close – but essential shops like supermarkets remained open. Using that simple loophole and the power of creativity, we bypassed regulations and opened a supermarket at the Design Museum,...
Frozen Veggie Food Bank
Strong Roots
Agency: Seven Communications
This is a story of how the UK’s first ever ‘Frozen Veggie Food Bank’ helped put veg onto the plates of thousands of families whilst raising the spectre of Veg Poverty.
Period.
Intimina
Agency: COW
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to colour ...
Rent-A-Pred
adidas
Agency: Hill+Knowlton Strategies
There’s nothing worse than being short a player for your game, unable to find a friend to plug the gap. Our solution: Rent-A-Pred: For one week, London football teams were able to WhatsApp adidas for a player to make up their team, with some of London’s best ballers lined up to give an ‘unfair advantage’. For the lucky few their ‘P...
Best Use of Celebrity or Celebrities in a Campaign
The Originals
Cadbury
Agency: Golin
We changed the conversation of elderly loneliness to a more positive one, focussing on the potential stories you could discover if you were to start a conversation with an elderly person. To dramatize our message, we gave world famous centenarian, Captain Sir Tom Moore, a new mission – become the UK’s oldest podcast host. In his podcas...
Fabric of the Community
Grenfell Athletic FC
Agency: W Communications and Brothers & Sisters
A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galv...
Casa de Cantona
Hotels.com
Agency: Hope&Glory
Casa de Cantona was the remarkable summer hit for a travel brand promoting a tournament that no one could go to. Our Hotels.com campaign reached over 76% of the audience we set out to engage through editorial coverage in the two key markets – UK and France – for this campaign. Most impressive, the campaign drove over 65,000 v...
Long Live The Local
BBA
Agency: One Green Bean
Long Live The Local campaigns to support British pubs. Post pandemic, five a day were closing for good, due to financial pressures. Our aim was to ensure that Beer Duty didn’t increase in the March 2021 budget, to safeguard the future of tens of thousands of pubs. With the help of pub owner Jodie Kidd, we unleashed a high impact lob...
Lost for Words
ROYAL LONDON X RANKIN
Agency: TALKER TAILOR TROUBLE MAKER
There is a reluctance to have the difficult conversations around death and this keeps us from preparing for the inevitable and safeguarding our family against funeral poverty. Royal London, the financial services mutual, partnered with renowned British portrait and fashion photographer Rankin to change the narrative and encourage conve...
SAMSUNG: FRESHLY LAUNDERED
Samsung Electronics UK
Agency: Taylor Herring
This entry showcases a disruptive launch campaign which brought a seemingly boring, functional product into the national news cycle, in a fun, bold and engaging way. The work featured original research; a bespoke luxury fragrance; an Olympic gymnast; and a suite of spoof content parodying some of the perfume industry’s most iconic (and...
Best Use of a Small Budget (Under £30,000)
Fabric of the Community
Grenfell Athletic FC
Agency: W Communications and Brothers & Sisters
A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galv...
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Weetabix 'n' Beanz x Frank
Weetabix
Agency: Frank
How one tweet sparked a social media furore, 600-brand pile on, 1,000+ media mentions, TV breakfast show live trial, a House of Commons debate and Saturday night prime-time TV mention. Weetabix recalibrated the ever-popular conversation starter – unusual food combinations – by injecting controversy and humour, suggesting Heinz Bak...
#CloseTheLid
Harpic
Agency: One Green Bean
Harpic wanted to highlight the invisible threat of how germs spread when you flush without closing the toilet lid - because whilst the pandemic made hygiene a hot topic, awareness around bathroom bacteria was low. We launched #CloseTheLid, an initiative designed to shock and educate the public, through explosive stills photography ...
BeanOLD
Beano Studios
Agency: Taylor Herring
In November 2020, Beano offered up its irreverent style of humour to adults for the first time in over eight decades. A special edition, pull-out inside the comic titled ‘BeanOLD’ cast a satirical gaze on the key events and public figures of 2020. The campaign represented the most disruptive evolution in the Beano’s 83-year history and...
lündon pad – how the mystery Scandi brand was revealed as Poundland
Poundland
Agency: Arena PR
With a small PR budget, Arena PR built a campaign around the August 2020 launch of PEP&CO Home, Poundland’s first homeware brand. It was a pivotal point in Poundland’s transformation plans and Arena’s work to change quality perceptions of the retailer. Arena devised the concept of a mystery chic Scandi-style brand – lündon pad – with ...
Shutdown! Remixing music education during a pandemic
Future DJs
Agency: Kingdom Collective
Kingdom Collective & Future DJs turned a school shutdown into an opportunity for every single pupil in the UK - whatever their background - to learn about DJing and music production from the UKs biggest artists, getting ‘DJing GCSE’ trending on Twitter and a primetime broadcast on Radio 1 to drive record results for the business.
Best PR Event
SAMSUNG ELECTRONICS UK: ‘COLOURS OF CARNIVAL’ - A DIGITAL CELEBRATION
Samsung Electronics UK
Agency: Taylor Herring
In 2020, Samsung leveraged their technology to bring the Notting Hill Carnival to life virtually during the pandemic. The work resulted in the most engaging event in Carnival’s 54-year history. The campaign was rooted in Samsung UK becoming a partner of Carnival; creating content to showcase Carnival virtually for the very first-time u...
Everyone Together
Sky Arts
Agency: Hope&Glory
In the midst of a pandemic, we created mass-participation art to show that, in spite of the challenges the culture sector faces, art can thrive. The campaign, undertaken to support the launch of Sky Arts on Freeview, was a stand-out moment not just in marketing terms, but in terms of its cultural impact. Over 500 pieces of br...
A Night On the Cobbles
Airbnb
Agency: Hope&Glory
We wanted a UK-based campaign (given the Staycation Summer of 2021) that would bring to life the unique properties that are available “Only on” the platform at a critical point pre-summer. “A Night on the Cobbles” (a stay in a brand new property created on Coronation Street) delivered over 20,000 visits to the Airbnb x Coronation St...
Bombay Sapphire Supermarket
Bombay Sapphire
Agency: Ogilvy PR with AMV BBDO and the Design Museum
The pandemic forced us to make decisions on what we deem essential. The arts & culture sector was deprioritised. Galleries and museums were forced to close – but essential shops like supermarkets remained open. Using that simple loophole and the power of creativity, we bypassed regulations and opened a supermarket at the Design Museum,...
TfL x PlayStation 5: London Underground takeover launches PlayStation 5
PlayStation
Agency: Red Consultancy
PlayStation partnered with Transport for London for a hero execution that drove mass consumer awareness for the UK launch of the PlayStation 5. A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation’s own brand iconography: the four shapes - triangle, c...
Time To Unite
Estée Lauder Companies
Agency: Virgo Health
With the arrival of Coronavirus causing a decline in breast self-check and breast cancer referrals, Golin helped Estee Lauder Companies UK&I launch their iconic Breast Cancer Campaign to reprioritize breast cancer during the Pandemic. The resulting activity united women of all communities in the world’s largest online self-check event,...
Best Integrated Campaign
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
TfL x PlayStation 5: London Underground takeover launches PlayStation 5
PlayStation
Agency: Red Consultancy
PlayStation partnered with Transport for London for a PR-led integrated execution that drove mass consumer awareness for the UK launch of the PlayStation 5. A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation’s own brand iconography: the four shape...
Bombay Sapphire Supermarket
Bombay Sapphire
Agency: Ogilvy PR with AMV BBDO and the Design Museum
The pandemic forced us to make decisions on what we deem essential. The arts & culture sector was deprioritised. Galleries and museums were forced to close – but essential shops like supermarkets remained open. Using that simple loophole and the power of creativity, we bypassed regulations and opened a supermarket at the Design Museum,...
Iceland Feeds The Nation
Iceland Foods
Agency: Weber Shandwick
When the UK went into lockdown in March 2020, the way we shopped for food changed overnight. The vulnerable found themselves restricted from accessing groceries, and panic buying led to empty shelves. Iceland Foods, a food retailer rooted in the communities it serves, had to adjust quickly. What resulted was a nimble, hands-on progr...
The Boob Life
Tommee Tippee
Agency: Manifest
The Boob Life is an unapologetically raw, honest and celebratory campaign that challenges the unrealistic expectations placed on parents through the lens of infant feeding, empowering them to feed the way that’s best for them. Centred around mums instead of babies, it showcases the realities of infant feeding by putting their ...
Best Influencer Marketing Campaign
PUMA - Suede Music, For All Time
PUMA
Agency: MSL
The PUMA Suede has been appearing on the feet of icons and game changers in culture since 1968. Its classic lines and iconic fabric have helped Suede stand the test of time, decade after decade. But how do you re-launch something to a new audience, when it’s been around for years? The answer - Suede Music. An integrated music platfor...
Fast and Slow
Sports Direct
Agency: The Romans
You know the brief that every sports brand issues in March about getting your summer body ready? How about talking to the 5M+ British Muslim community instead? After all, it’s the Holy month of Ramadan. So we created a month long fitness programme for the UK’s biggest sports retailer to help those fasting stay healthy and demonst...
Baby Dove Nest
Baby Dove
Agency: Burson Cohn & Wolfe
The Baby Dove Nest proved there’s no right or wrong way to be a parent, celebrating every journey and experience. The 16 influencers shared honest experiences of new parenthood from multiple perspectives –a transgender dad who gave birth, a mum living with a disability, a single-mum with a child living with multiple disabilities, same-...
Four Lads #BlockNoiseWithSony
Sony
Agency: Hope&Glory
We needed to create awareness of Sony’s not-so-new WH-100XM4 headphones. Becoming the first brand to work with the “four lads in jeans” and Taking an agenda-driven approach, we decided to tackle “noise cancelling” in a different vein: helping young men deal with the “negative noise” they are subject to in social media. We delive...
Get It Right From A Genuine Site
Creative Content UK
Agency: Tin Man
Online piracy. Everyone loves getting a cheeky freebie film or music here and there. Herein lies the problem. Those freebies cost the creative industry millions every year and put people out of jobs. Piracy had been rising consistently and with the pandemic, it was set to skyrocket. The Get It Right From a Genuine Site campa...
LinkedIn Changemakers
Agency: Brands2Life
Social media can be a minefield of negativity; a difficult place to have honest conversations about topics that matter. LinkedIn wanted to address this head on, to help drive paradigm shifts in working culture and related conversations that are often taboo but are also unprecedentedly important to society at large. Brands2Life crea...
Campaign Sectors
Technology
LinkedIn Changemakers
Agency: Brands2Life
Social media can be a minefield of negativity; a difficult place to have honest conversations about topics that matter. LinkedIn wanted to address this head on, to help drive paradigm shifts in working culture and related conversations that are often taboo but are also unprecedentedly important to society at large. Brands2Life cr...
Future Seascapes
Lloyd's Register
Agency: The Romans
Shipping. The mode of transport that no one ever thinks about. But which accounts for 90% of world trade and a billion tonnes of CO2 per year. How to reduce this figure? By looking to the past of course. After all, up until 1886, every ship in human history had been entirely carbon neutral. So, we took famous artistic seascapes f...
SAMSUNG: FRESHLY LAUNDERED
Samsung Electronics UK
Agency: Taylor Herring
This entry showcases a disruptive launch campaign which brought a seemingly boring, functional product into the national news cycle, in a fun, bold and engaging way. The work featured original research; a bespoke luxury fragrance; an Olympic gymnast; and a suite of spoof content parodying some of the perfume industry’s most iconic (and...
TfL x PlayStation 5: London Underground takeover launches PlayStation 5
PlayStation
Agency: Red Consultancy
PlayStation partnered with Transport for London for a hero execution that drove mass consumer awareness for the UK launch of the PlayStation 5. A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation’s own brand iconography: the four shapes - triangle, c...
The NEO Launch from Vodafone Smart Tech
Vodafone
Agency: One Green Bean
We partnered with Vodafone Smart Tech to launch NEO, its brand-new smart watch for kids in 4 European markets. We needed to showcase the product in a way that would demonstrate its functionality, yet still have earned media appeal. We showed the world that when you give kids a little freedom, they can achieve anything – including d...
Public Sector
Space Oddity
The Royal Mint with Hope&Glory
In 2020 The Royal Mint launched its new brand positioning as “The Original Maker” and set out to broaden the appeal of its collections by launching the Music Legends series. We needed to take the series of out the coin collecting media and into the mainstream. Hence the “Space Oddity”. This campaign drove an extraordinary 36...
Fail. Learn. Win.
The British Army
Agency: Karmarama Part Of Accenture Interactive
To understand our audience we conducted research that revealed stark truths. 81% of young people admitted they don’t achieve their goals because of a fear of failure. We kept this insight at the heart of our strategy, demonstrating that the Army provides a safe place to fail and that to join you aren’t expected to be perfect, just will...
Don't Transfer Deadline Day
Financial Conduct Authority
Agency: Kindred
Pension scams can ruin lives. Kindred ran the ScamSmart PR campaign for the FCA, to raise awareness of the risk of pension scams. Don’t Transfer Deadline Day was an innovative way to reach the audience with a salient message – if someone contacts you out of the blue and asks you to transfer your pension against a deadline, it’s prob...
Home and Dry - saving lives in the fishing industry
Seafish, Maritime and Coastguard Agency and MIndfully Wired Communications
Home and Dry is a campaign for the fishing industry to help the industry meet its target of zero preventable deaths by 2027. This man overboard prevention campaign used real fishermen's voices, digital and non-digital content and channels used by the audience to help get to those who can be harder to reach. The campaign exceeded awaren...
Let's Do London
The Mayor of London
Agency: The Romans
Sadiq Khan hired us to show the world that London’s devastated but not defeated retail and hospitality sector were open again and ready to serve the capital. . So we got a load of nurses, cabbies, celebrities and the Mayor himself to take over TfL tannoys and use underground announcements to tell the world what what they’re missing ...
Public Affairs
APPG on Beauty, Aesthetics and Wellbeing: #notalaughingmatter
APPG on Beauty, Aesthetics and Wellbeing
Agency: Dentons Advisers Group Interel
Throughout the pandemic, the UK’s beauty and wellness industry has been one of the worst off with entire swathes the industry forced to close again and again with no access to income, while thousands of jobs and businesses were on the line. We faced the uphill battle of making political decision makers take seriously an industry ...
Stamp Out The Gap
SHOOK
Adults with Cerebral Palsy don’t get joined-up healthcare like people with other lifelong health conditions. NICE guidelines recommending care parity were published three years ago. They still haven’t been adopted. Sounds like it should be illegal? It’s not. People with CP are treated like second class citizens. ...
All aboard: securing Britain’s national strategy for buses
The Go-Ahead Group
Two thirds of public transport journeys are by bus – yet Britain’s use of buses has fallen for seven successive years. Reliable bus links are vital for economic inclusion, in addressing loneliness and in achieving the UK’s objective of a net zero carbon economy by 2050. Go-Ahead Group’s objective was to secure tangible action from G...
Powering the UK's Vital Connections
Liberty Global’s "Powering the UK's Vital Connections Campaign" was a targeted brand awareness campaign aimed at UK politicians, their advisors and people who influence them, created and executed in collaboration with Virgin Media’s Public Affairs, Corporate Communications & Marketing teams. The campaign followed the announcement of a ...
Pushing decarbonisation in housing to the top of the agenda
Stonewater
Agency: Cavendish Advocacy
To meet net zero, we must decarbonise our homes at pace. Government policy has lacked clarity, despite it being a Conservative 2019 manifesto commitment. Cavendish developed an ambitious multi-channel campaign with Stonewater to secure the issue as key to the Green Industrial Strategy, and the anti-fuel poverty agenda. Underpinned by a...
Tax Homes Fairly
Fairer Share
Agency: WPI Strategy
The Fairer Share campaign tasked WPI Strategy with getting traction for its plan to replace council tax with a proportional property tax. We then used high-level advocacy, original content and creative media relations to place the radical tax policy on the political agenda for the first time ever. Prominent coverage was secured in the ...
Not-for-Profit
#longlivetheprince
Kiyan Prince Foundation
Agency: ENGINE MHP + Mischief
#Longlivetheprince was a One-Engine campaign, bringing all parts of the agency together to reimagine Kiyan Prince as the professional footballer he was destined to be. Uniting a wide range of partners, including QPR, EA, JD, Adidas, Topps and Framestore, the campaign told a story of hope and positivity, instead of the pain and despair ...
Fabric of the Community
W Communications and Brothers & Sisters
Agency: W Communications and Brothers & Sisters
A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galv...
Let's Talk the Joy of Later Life Sex
Relate
Agency: Ogilvy PR
80% of us in the UK don’t want to talk about sex and intimacy in later life. We prefer to think that older people simply aren’t ‘doing it’. We needed to break that taboo. We looked at the conversation around later life sex which was non-existent. Imagery – forget about it. So we addressed it head on, and created beautiful a...
Stop.Breathe.Think.
Snow-Camp
Agency: Alpaca Communications
Many inner-city young people that Snow-Camp work with have been involved in knife crime and the charity wanted to do something about it. Practicing mindfulness is proven to reduce gang-violence and our youth led focus group told us ‘we don’t know how to deal with how we feel’. But how do you get ‘at risk’ young people in the UK t...
“Save Our Zoo”: A COVID-emergency fundraising campaign by Chester Zoo
Chester Zoo
In 2020, Chester Zoo faced the biggest challenge in its 90-year history when it was forced to close because of the pandemic. ‘Save Our Zoo’ became a media and social media phenomenon, achieving more than 3,000 pieces of media coverage; reaching 40 million across multiple social platforms; and securing more than 6.5million engagements. ...
Marketing Communications: FMCG, Health, Beauty, Retail and Fashion
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Weetabix 'n' Beanz x Frank
Weetabix
Agency: Frank
How one tweet sparked a social media furore, 600-brand pile on, 1,000+ media mentions, TV breakfast show live trial, a House of Commons debate and Saturday night prime-time TV mention. Weetabix recalibrated the ever-popular conversation starter – unusual food combinations – by injecting controversy and humour, suggesting Heinz Bak...
Aldi Hunger Monster
Aldi
Agency: BCW Global (London office)
Aldi exposed the stark realities of children living with hunger by creating ‘The Hunger Monster’, an animation by children’s illustrator Lisa Stickley and narrated by Marcus Rashford, personifying hunger, bringing to life it’s devastating effects. The Aldi Hunger Monster captured the hearts of the nation. Viewed over 1.88million t...
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Marmite x Lynx: the World's first Social Distancing Deodorant
Lynx
Agency: W Communications
With Lynx and Marmite, we bought together two of the UK’s most iconic yet entirely unrelated FMCG stalwarts to create inventive matrimony during a turbulent summer that saw many such ceremonies were being postponed. Our preposterous NPD pairing sent media mad with over £420k worth of unexpected sales, 300k units flying off shelves, 4...
Period.
Intimina
Agency: COW
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to colour ...
Rent-A-Pred
adidas
Agency: Hill+Knowlton Strategies
There’s nothing worse than being short a player for your game, unable to find a friend to plug the gap. Our solution: Rent-A-Pred: For one week, London football teams were able to WhatsApp adidas for a player to make up their team, with some of London’s best ballers lined up to give an ‘unfair advantage’. For the lucky few their ‘P...
Marketing Communications: Sport & Entertainment, Arts & Media
Fast and Slow
Sports Direct
Agency: The Romans
You know the brief that every sports brand issues in March about getting your summer body ready? How about talking to the 5M+ British Muslim community instead? After all, it’s the Holy month of Ramadan. So we created a month long fitness programme for the UK’s biggest sports retailer to help those fasting stay healthy and demonst...
Fabric of the Community
Grenfell Athletic FC
Agency: W Communications and Brothers & Sisters
For Grenfell Athletic, an unknown community-focused Sunday League football club, W created a poignant kit before calling upon a squad of 72 luminaries from Tom Cruise to England Captain Harry Kane, to get behind a supportive and empowering team set up out of tragedy. Our costless, clever and compassionate blend of Sport & Entertai...
BeanOLD
Beano Studios
Agency: Taylor Herring
In November 2020, Beano offered up its irreverent style of humour to adults for the first time in over eight decades. A special edition, pull-out inside the comic titled ‘BeanOLD’ cast a satirical gaze on the key events and public figures of 2020. The campaign represented the most disruptive evolution in the Beano’s 83-year history and...
Bombay Sapphire Supermarket
Bombay Sapphire
Agency: Ogilvy PR with AMV BBDO and the Design Museum
The pandemic forced us to make decisions on what we deem essential. The arts & culture sector was deprioritised. Galleries and museums were forced to close – but essential shops like supermarkets remained open. Using that simple loophole and the power of creativity, we bypassed regulations and opened a supermarket at the Design Museum,...
Get It Right From A Genuine Site
Creative Content UK
Agency: Tin Man
Online piracy. Everyone loves getting a cheeky freebie film or music here and there. Herein lies the problem. Those freebies cost the creative industry millions every year and put people out of jobs. Piracy had been rising consistently and with the pandemic, it was set to skyrocket. The Get It Right From a Genuine Site campa...
Marketing Communications: Travel, Leisure, Lifestyle and Hospitality
EASYJET TACKLES THE COVID-19 CRISIS
easyJet
Agency: Taylor Herring
The Covid-19 pandemic caused unprecedented disruption to the travel industry. This entry details a 12-month PR programme to keep easyJet front of mind during this period of uncharted territory. The year of campaigning saw the airline tackle Covid anxiety, charity fundraising, home-schooling support and female pilot recruitment - all wi...
EweTube
Premier Inn
Agency: Golin
To bring to life Premier Inn’s ‘Rest Easy’ brand platform, Golin helped the nation switch their sleep-disrupting bedtime viewing habits with the launch of Ewetube. Yorkshire Shepherdess, Amanda Owen, and her flock reimagined audiences’ favourite shows and films, supported by our resident sleep expert. From the Queens Lambit to Good Woo...
A Night On the Cobbles
Airbnb
Agency: Hope&Glory
We wanted a UK-based campaign (given the Staycation Summer of 2021) that would bring to life the unique properties that are available “Only on” the platform at a critical point pre-summer. “A Night on the Cobbles” (a stay in a brand new property created on Coronation Street) delivered over 20,000 visits to the Airbnb x Coronation St...
Let's Do London
London & Partners
Agency: The Romans
Sadiq Khan hired us to show the world that London’s devastated but not defeated retail and hospitality sector were open again and ready to serve the capital. . So we got a load of nurses, cabbies, celebrities and the Mayor himself to take over TfL tannoys and use underground announcements to tell the world what what they’re missin...
Pizza in the Post
Pizza Pilgrims
Agency: W Communications
Alongside Brothers Eliot and Pizza Pilgrims, we transformed a £20m COVID-stricken pizza restaurant empire into a category-defining hospitality superstar by turning pizza delivery on its head. Not only did our work allow people to safely stay in their homes full of hard-earned crust and family-fuelled entertainment, our deliciousl...
Marketing Communications: Automotive and Transport
Future Seascapes
Lloyd's Register
Agency: The Romans
Shipping. The mode of transport that no one ever thinks about. But which accounts for 90% of world trade and a billion tonnes of CO2 per year. How to reduce this figure? By looking to the past of course. After all, up until 1886, every ship in human history had been entirely carbon neutral. So, we took famous artistic seascapes f...
THE LONELY HUMAN
DIRECT LINE
Agency: TALKER TAILOR TROUBLE MAKER
With cars off the road, Direct Line applied its “We’re on it” ATL to focus on people doing extraordinary work during the pandemic. As a long-term partner of Pride in London, we chose to highlight LGBT+ Switchboard, a literal lifeline for queer people over the festive period, after it was reported that LGBT+ people were feeling loneline...
Emoji Jacket
Ford Europe
Agency: WPP
Tension between drivers and cyclists is at a high. 25,000 accidents occur on European roads each year, of which 2,000 are fatal collisions with cyclists. As part of Ford’s Share The Road initiative, designed to improve road safety, we discovered that there's no common language between cyclists and drivers – leading to near misses and a...
FordSwitch – Ford challenges Britain's smallest town to go electric
Ford UK
Agency: Ogilvy PR
Ford transformed Britain’s smallest town from Fordwich to FordSwitch when it challenged residents in the historic location to swap petrol cars for EVs for the launch of the Mustang Mach-E. The FordSwitch social experiment brought together the community, rallied by the characterful Mayor, to participate in a unique test drive designe...
Pride All Year Round
Avanti West Coast
With Diversity and Inclusion at the heart of Avanti Wests Coast's new brand they created the UK's largest Progressive Pride Flag; an 11-carriage Pendolino wrapped end-to-end in Pride colours, highlighting the commitment to champion Pride all year round. The Pride Train was launched by a full LGBTQ+ crew and generated blanket national a...
Healthcare: Ethical & OTC Consumer
Period.
Intimina
Agency: COW
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to col...
‘Wear a Bloody Mask’ – a public service message to encourage mask use
Wise Protec
Agency: Ready10
Tech innovators Wise Protec developed & launched a new face mask which destroyed 99.5% of the COVID-19 virus on contact. We were briefed to drive brand awareness by communicating the product’s unique ‘anti-viral’ capabilities. At that time, the UK was one of the slowest European markets to adopt mask use, affecting ...
A Colourful Life
Farewill
Agency: The Romans
Banking, insurance, real estate, hotels, entertainment, the list of disrupted businesses is endless and yet there’s one that has remained resolutely stuck in the Victorian era. DEATH. The same dusty service. The same cobwebby poems. Into the hearse, out of the hearse. A sausage roll at the wake. That’s not how I want to go out....
Bupa - Teen Minds: Living Through a Pandemic
Bupa
Agency: Third City
Bupa’s mental health cover is industry-leading, with the team constantly innovating to address customer needs. During the pandemic it became clear that as well as the physical health impact, many people were facing new or worsening mental health challenges. We designed a campaign that would break down barriers, remove stigmas and encou...
Launching Zolgensma® the first gene therapy for babies with SMA in the UK
Novartis Gene Therapies
Agency: Havas Life Medicom
We were tasked with launching Zolgensma®, which has become known as “the world’s most expensive drug” and having to overcome the negative associations of cost to communicate the true value of this life-changing gene therapy. With a strategy based on media education and stakeholder collaboration, our story on the launch and first infusi...
New Normal Same Cancer
AstraZeneca
Agency: GCI Health and ENGINE MHP
By quarter three 2020, cancer diagnoses globally had fallen by 40%, caused in part by people’s fear of contracting COVID-19 at hospitals and clinics. So AstraZeneca launched an awareness campaign New Normal, Same Cancer with the simple call to action: Don’t wait. Contact your doctor. Get checked. Central video assets, created with i...
City & Corporate Communications
Headland - Taking TikTok to the Heart of Culture
TikTok
Agency: Headland Consultancy
Headland began working with TikTok UK as it was entering a period of rapid growth, while facing intense scrutiny. Our brief was to tackle misconceptions, build its reputation and create an environment for growth. We set out to create and implement a reputation campaign that put TikTok at the heart of British culture. This involved a ri...
Change The Weather
E.ON
Agency: ENGINE MHP + Mischief
Change The Weather has been a game changer for E.ON’s corporate reputation. It has succeeded in creating a leadership position for the brand around the topical and important issue of air pollution, and greatly strengthened E.ON’s appeal among corporate and consumer audiences. Not only that, but the campaign has had a tangible impa...
Shop Small by American Express: WE'RE OPEN
American Express
Agency: Hope&Glory
We’re Open by American Express delivered 730 pieces of coverage and we landed prominently branded images across the front pages of six national newspapers. It was a campaign that delivered in its aim to drive footfall to small and independent high street retail and dining businesses at a time when they needed it most. PR contribu...
The Big Conversation: Helping Britain Recover
Lloyds Banking Group
The Big Conversation: Helping Britain Recover campaign is of a scale previously unseen by LBG and the wider UK financial sector with a unique level of collaboration. The campaign, underpinned by an innovative approach to research, has initiated a new conversation about the importance of a regional-led recovery and Britain’s economic an...
Zeronomics: Financing the transition to a net-zero world
Standard Chartered
Agency: Man Bites Dog
This global campaign positioned Standard Chartered as a thought leader by highlighting the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation. We identified a new angle – the economics of transition to a net-zero carbon world, and invented a new term to encapsulate it – Zeronomics – creating a...
Financial Services
SANTANDER: SCAM SONNETS
Santander
Agency: Taylor Herring
Financial fraud is endemic. In the first half of 2020, the British public lost £55.2 million to investment scams. Fraudsters seized on growing uncertainty as the pandemic took hold - in May 2020, Santander UK recorded its highest ever volume of investment fraud claims. Our campaign was tasked with helping people spot the warning signs ...
The Savage Short
Santander
Agency: The Romans
You know that bit in The Big Short? The famous bit where Margot Robbie explains the financial crash while sipping champagne in a bath for some reason? We reshot it. But with footballing legend Robbie Savage explaining Safe Account Fraud instead. Both Margot and Savage have long blonde hair. Both are called Robbie. What’s not to like?
A Shave Too Close
Lloyds Bank
Agency: Grayling
It’s not every day that a trip to the barbers can help protect you against fraud; but that’s exactly what Grayling did for Lloyds Bank. Against the backdrop of increased fraud during Covid-19 where monetary losses totalled half a billion+, Lloyds Bank set out to continue its mission to fight fraud. Lloyds Bank teamed up with Johnny’...
Data for public good
Barclaycard
Throughout the uncertainty of 2020/21, with ever-changing guidelines dictating which businesses could/couldn’t open, only Barclaycard was able to consistently reveal the impact on the economy. We leveraged proprietary data to explore nine significant events, including the increase of the contactless limit to £45, Black Friday, ‘...
Money Positive
Experian
Agency: Brands2Life
Experian teamed up with RuPaul’s Drag Race UK’s reigning queen, The Vivienne, to banish the stigma around talking about money. Together, we encouraged people to get ‘Money Positive’ – by taking control of their finances and signing up to the new service, Experian Boost. The use of talent helped Experian lead an important and relevant c...
Shop Small by American Express: WE'RE OPEN
American Express
Agency: Hope&Glory
We’re Open by American Express delivered 730 pieces of coverage and we landed prominently branded images across the front pages of six national newspapers. It was a campaign that delivered in its aim to drive footfall to small and independent high street retail and dining businesses at a time when they needed it most. PR contribu...
Best International Campaign
New Realities
Lenovo
Agency: 3 Monkeys Zeno
New Realities is a 360-degree global short-film series that uses the power of virtual reality to step into the world of 10 extraordinary young women in 10 different countries.
Period.
Intimina
Agency: COW
Millions of people across the world face period-related shame and stigma. Cow and feminine care brand Intimina developed a strategy and creative to make periods Seen+Heard. The ambition was to start global conversations, embolden people who menstruate and tackle head-on the ongoing stigma surrounding periods. We turned to col...
FAST Heroes
Boehringer Ingelheim
Agency: CTL Communications, Lucan TV and Twelve Marketing
Stroke is one of the biggest reasons that children lose their grandparents to disability or death. But research showed that families didn’t know how to respond in a stroke-related emergency. FAST Heroes is a ground-breaking health awareness campaign that embraces the power of children to help make a difference. Leveraging their ent...
Future Seascapes
Lloyd's Register
Agency: The Romans
Shipping. The mode of transport that no one ever thinks about. But which accounts for 90% of world trade and a billion tonnes of CO2 per year. How to reduce this figure? By looking to the past of course. After all, up until 1886, every ship in human history had been entirely carbon neutral. So, we took famous artistic seascapes fro...
New Normal Same Cancer
AstraZeneca
Agency: GCI Health and ENGINE MHP
This public awareness campaign used video and visual assets, informed by behaviour change, patient advocacy and policy expertise to deliver a powerful public health message globally, at a time right for each health system. New Normal, Same Cancer delivered a simple message: Don’t wait. Contact your doctor. Get checked. It was a united...
B2B Campaign
Getting the world travelling safely again
Collinson
Agency: Golin
As the travel industry came to a pandemic-induced standstill, Collinson had a solution: airport testing. The problem? Few people knew Collinson, and even fewer people understood testing. We boldly embarked upon a global PR programme that secured industry support, drove public awareness, and changed Government perception of testing effi...
Plastock The ‘Tube Tube’: the first 360-degree face shield for nervous commuters
Plastock
Agency: Ready10
Pre-pandemic, Plastock made retail sales units. When lockdown hit, shops shut, orders dried up and a change in business model was needed. When Plastock started making protective screens, they asked Ready10 to drive awareness and to “create something crazy”. And so we did. The Tube Tube was a 360-degree mobile, protective plastic...
Deskless not Voiceless
Workplace from Facebook
Agency: Harvard
Workplace from Facebook is a collaboration tool that connects everyone in an organisation and empowers them to do amazing work. Launched in 2016, Workplace from Facebook exists to bring everyone in a company together, connecting every single employee from the barista serving coffee to the CEO chairing board meetings, ensuring every voi...
Future Seascapes
Lloyd's Register
Agency: The Romans
Shipping. The mode of transport that no one ever thinks about. But which accounts for 90% of world trade and a billion tonnes of CO2 per year. How to reduce this figure? By looking to the past of course. After all, up until 1886, every ship in human history had been entirely carbon neutral. So, we took famous artistic seascapes fro...
Work Together, Anywhere
Ricoh Europe
Agency: Brands2Life
Ricoh Europe’s transformation towards a digital services business was already in progress when COVID-19 hit. However, when remote work was mandated across the continent, Ricoh Europe needed to pivot its focus to support its customers immediate needs.The Work Together, Anywhere campaign was created and launched in 25 Ricoh markets, ceme...
Zeronomics: Financing the transition to a net-zero world
Standard Chartered
Agency: Man Bites Dog
This global campaign positioned Standard Chartered as a thought leader by highlighting the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation. We identified a new angle – the economics of transition to a net-zero carbon world, and invented a new term to encapsulate it – Zeronomics – creating a...
Hall of Fame
Hall of Fame
Clare Parsons and Tony Langham
The 2021 inductees to the PRWeek UK Hall of Fame are Clare Parsons and Tony Langham, the co-founders of Lansons.It is the first time a duo has been inducted into the Hall of Fame, but Clare Parsons and Tony Lanham are inseparable as a couple and jointly responsible for the long-term success, reputation and progressive culture of this 3...
Shortlisted:
Announced on the night of the awards ceremony
